WEBINAR: It’s Not Too Late! How Marketers Can Reach Caregivers Now
By Sarah Fonseca Dryden, Path Interactive June 3, 2019
Join us on Wednesday, June 12, 2019 at 11:00 AM EST for “It’s Not Too Late! How […]
EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website
By Jein Funk, Path Interactive May 23, 2019
On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]
Optimize Your Website’s Conversion Rate with 3 Vital Tests
By Joel Maldonado, Path Interactive April 23, 2019
No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]
Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”
By Sarah Fonseca Dryden, Path Interactive April 12, 2019
If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]
Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand
By Chalice Jones, Path Interactive February 19, 2019
Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]
Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads
By Nadia Vostrikov, Path Interactive February 18, 2019
Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]
Path Interactive Joins SourceLink
By Michael Coppola, Path Interactive January 11, 2019
This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]
The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign
By Maritza Canon-Mendieta, Path Interactive January 2, 2019
If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]
A Timeline of Google Algorithm Updates in Late 2018
By Alec Cole, Path Interactive December 6, 2018
It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]
