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Landing Page Testing Tools to Boost Your Conversion Rates

By Ruben Quinones, Path Interactive July 30, 2020

With the unpredictability of this year so far, marketers have had to make some tough decisions on how […]

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Video: 550 Winners & Losers – Google’s Latest Algorithm Update

By Path Interactive July 27, 2020

When Google unleashes core algorithm updates, it’s pretty simple: some sites win, some sites lose.In our latest […]

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SEO Click-Through-Rates by SERP Feature (2020 Sistrix Data) & SEO Projections Template

By Paul VanHevel, Path Interactive July 14, 2020

Jump to CTR table: average of all SERPS | 10 organic results | sitelinks | featured snippet […]

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Advertising in Facebook ‘Stories’: The How and Why

By Bambi Frazier, Path Interactive June 18, 2020

If you have social media, then there’s no doubt that you’ve delved into the ‘Stories’ feature on […]

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Google E-A-T and Structured Data Infographic

By Path Interactive June 5, 2020

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s […]

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2020 SEJ eSummit Slides: How to Improve Your Website’s E-A-T

By Lily Ray, Path Interactive June 2, 2020

See below for a link to Lily Ray’s presentation from the 2020 SEJ eSummit: How to Improve […]

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External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

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Watch SEO Director, Lily Ray, Speak at the 2020 SEJ eSummit

By Path Interactive May 20, 2020

One of the largest SEO and digital marketing conferences is right around the corner—with over 5,000 people […]

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550 Winners and Losers of Google’s May 2020 Core Algorithm Update

By Lily Ray, Path Interactive May 8, 2020

Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]

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