Facebook Gets Its First Non-Profit Gift Catalogue; Mashable
The World Wildlife Fund (WWF) has combined people’s love of gift giving and giving back into Facebook’s first ever non-profit gift center. Timed for the start of holiday season, the WWF has opened a gift center on its Facebook Page that allows supporters to purchase different packages aimed to look like an “adoption.”
The Takeaway: The WWF has launched gift centers in the past, but the incorporation of Facebook marks a larger turn toward establishing Facebook as a fundraising and community hub for nonprofits.
The new Google SERP for local queries de-emphasizes the ads on the right hand side, and will probably result in higher costs per click for ads on the top of the page.