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Our Blog

What's new at Path - the latest in digital from our blog

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New Call-to-Action and Post Targeting Tools on Facebook

  This week, Facebook announced several new features that may allow businesses to more precisely target their followers and effectively […]

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Social Media Week NYC 2014 – Day One Notes + Higlights

This year’s highly anticipated Social Media Week NYC kicked off it’s first full day of sessions today but not without […]

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Facebook’s New Timeline – How Will It Affect Ads?

Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we […]

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Reading: The Growth of Social Media: An Infographic

Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal […]

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Facebook Ad: Would You Date Someone With a Lower Klout Score?

Did you see it?  Chances are, if you “liked” the Klout Facebook page, you may have seen this ad pop […]

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Facebook Marketing – Ad Image Optimization

Facebook Advertising Facebook advertising is still very new to many businesses, and should be treated differently then other online advertising […]

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Facebook Advertising – Who Should, and Who Shouldn’t

If your company offers a service or product that is typically purchased at frequent intervals, and if it has a long-term engagement strategy to stay top of mind, Facebook advertising is a great way to gain new customers.

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