This award recognizes Google’s Premier Partners’ most innovative and top-performing display advertising case studies, honoring agencies that excel in pushing the boundaries of display to drive performance for their clients.
Path Interactive was selected as the Americas Display Innovation Award winner for its digital marketing efforts on behalf of iCIMS, a leading-edge, fast-growing company providing software solutions and tools to unify all talent acquisition workflows. Path’s work outlined how Path Interactive and iCIMS together used innovative platform integrations and data analysis to connect offline conversions to impressions on the Google Display Network (GDN), ultimately showing that 24% of offline conversions started with a display impression.
Prior to this finding, the marketing teams were forced to rely solely on click-based attribution which had credited display with only 4% off offline conversions. This new approach helped prove the indisputable value of display media as a digital marketing channel for iCIMS, helping the marketing teams make smarter decisions around advertising budget management.
“We are pleased to be recognized by Google for our innovative work and efforts to prove out the value of each digital advertising channel,” said Michael Candullo, Path Interactive’s COO and Co-Founder. “Path Interactive has always been an innovative and ROI-driven agency and this is another fine example how we partnered with a great client like iCIMS to push beyond industry boundaries. Our teams continue to think differently in a way that challenges the norm and really moves the needle around search and display.”
To participate in the Premier Partner Awards, Google’s Global Premier Partner Agencies submitted case studies detailing their most innovative digital marketing solutions. Additional award categories included Search Innovation, Mobile Innovation, Shopping Innovation, Video Innovation, and Growing Businesses Online. Judging panelists included representatives from Google well as third-party independent consultants such as Deloitte.
As the winner for Americas, Path Interactive moves on as a global finalist against category winners from Europe, the Middle East, Asia, Africa, and Australia/New Zealand. Google will announce the global category winners at the Global Google Partner Summit on the 28th of September 2017.
We’re incredibly proud of this award, which was a true team effort from both our blazingly smart digital media team and our fabulously forward-thinking client, iCIMS.
We’re committed to partnering with our clients to achieve the best possible results. Ask us how we can partner together today.