Path Interactive Named 2017 Winner Of Google’s Display Innovation Award in the Americas

Sarah Fonseca Dryden Sarah Fonseca Dryden August 30, 2017 Category Agency News Display Advertising Press Room

Path Interactive Wins Google Display Innovation Award copyBig news: we have been named the 2017 winner of the highly-coveted Google Premier Partner Award for Display Innovation across both North and Latin America.

This award recognizes Google’s Premier Partners’ most innovative and top-performing display advertising case studies, honoring agencies that excel in pushing the boundaries of display to drive performance for their clients.

Path Interactive was selected as the Americas Display Innovation Award winner for its digital marketing efforts on behalf of iCIMS, a leading-edge, fast-growing company providing software solutions and tools to unify all talent acquisition workflows. Path’s work outlined how Path Interactive and iCIMS together used innovative platform integrations and data analysis to connect offline conversions to impressions on the Google Display Network (GDN), ultimately showing that 24% of offline conversions started with a display impression.

Prior to this finding, the marketing teams were forced to rely solely on click-based attribution which had credited display with only 4% off offline conversions. This new approach helped prove the indisputable value of display media as a digital marketing channel for iCIMS, helping the marketing teams make smarter decisions around advertising budget management.

“We are pleased to be recognized by Google for our innovative work and efforts to prove out the value of each digital advertising channel,” said Michael Candullo, Path Interactive’s COO and Co-Founder. “Path Interactive has always been an innovative and ROI-driven agency and this is another fine example how we partnered with a great client like iCIMS to push beyond industry boundaries. Our teams continue to think differently in a way that challenges the norm and really moves the needle around search and display.”

To participate in the Premier Partner Awards, Google’s Global Premier Partner Agencies submitted case studies detailing their most innovative digital marketing solutions. Additional award categories included Search Innovation, Mobile Innovation, Shopping Innovation, Video Innovation, and Growing Businesses Online. Judging panelists included representatives from Google well as third-party independent consultants such as Deloitte.

As the winner for Americas, Path Interactive moves on as a global finalist against category winners from Europe, the Middle East, Asia, Africa, and Australia/New Zealand. Google will announce the global category winners at the Global Google Partner Summit on the 28th of September 2017.

We’re incredibly proud of this award, which was a true team effort from both our blazingly smart digital media team and our fabulously forward-thinking client, iCIMS.

We’re committed to partnering with our clients to achieve the best possible results. Ask us how we can partner together today.

Most Recent

Path Interactive Nominated for Five 2018 Search Engine Land Awards

By Lily Ray, Path Interactive June 11, 2018

We are incredibly pleased to announce that Path Interactive has been nominated for an astounding five 2018 […]

Read More

What is GDPR and How Will It Affect Your Business?

By James Connell, Path Interactive May 18, 2018

The General Data Protection Regulation (GDPR) is set to go into effect on May 25th, 2018. As […]

Read More

How the Amazon Prime Rate Raise Should Impact Your Sales Strategy

By Jeff Dougherty, Path Interactive May 11, 2018

Readying Your Business for the Amazon Prime Rate Change Today on May 11th, the cost of a […]

Read More