What is Semantic Search?

Avatar Path Interactive January 22, 2014 Category Digital Marketing

Since 1998, Google’s main objective has been to “organize the world’s information and make it universally accessible and useful.” With every algorithm update and advancement in technology, they live by this on a daily basis. However, since there are nearly 1 billion websites currently on the internet, organizing this data can prove to be extremely difficult.

search enginesTo understand why this can be difficult you have to first understand how search engines work. Think of Google as a giant filing cabinet; everything is organized by whatever word or phrase you enter. Search engines, such as Google, continually crawl the web looking for new information and storing it by relation to keywords. This grouping makes it easier to determine the value of the information that is best related to a user’s query.

Since more and more websites are appearing every day and more and more people are gaining access to the internet, we need to get smarter on how we organize our content. Enter Semantic Search.

Semantic search, as defined by Wikipedia, “seeks to improve search accuracy by understanding searcher intent.” To better understand what someone is looking for, search engines need to understand what words mean. Fortunately there is a way that we can markup our data to better serve this to search engines.

Using Schema.org we can use specific tags to markup our pages that will make it easier for search engines to crawl and index the breadth of information that is currently out there. Google, Bing, Yahoo and Yandex all rely on this information so it’s definitely worth looking into.

A recent post by Steve Sonnes discussed what the future of search will look like and semantic markup will definitely play a huge role in this.

Looking for a more comprehensive SEO strategy for your website? Contact Path Interactive today and request a proposal.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

Read More

Watch SEO Director, Lily Ray, Speak at the 2020 SEJ eSummit

By Melissa Hernandez, Path Interactive May 20, 2020

One of the largest SEO and digital marketing conferences is right around the corner—with over 5,000 people […]

Read More

550 Winners and Losers of Google’s May 2020 Core Algorithm Update

By Lily Ray, Path Interactive May 8, 2020

Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]

Read More