Show Me The Links – Link Building Strategies From The Pro’s – SMX East 2010

Avatar Jennifer Gayadin October 7, 2010 Category Digital Marketing

Link building is one of the hardest aspects when it comes to optimizing a website and it is extremely crucial in a campaigns success.

Professionals Chris Bennet, President of 97th floor, Arnie Kuenn, Verticle Measures, LLC, Debra Mastaler, President, Alliance-Link, Roger Montti, Founder of MartiniBuster.com and Gil Reich, VP of Product Management. shared their tips and stories of how to obtain hard-to-get links.

smx-east-show-me-the-links

Roger Montti, Founder, MartiniBuster.com

Arnie Kuenn gave some excellent strategies on targeted link building:

  • Target Searching – target sites that link to relevant resources
  • Backlink Trolling – checking competitors back links and narrowing down the list to .gov’s and .edu’s.
  • Association Membership – join relevant niche associations which you might be able to obtain a link from
  • Paid Links – paid links in general are risky and when obtaining the link other sites that are also linked should be taken into consideration.

Arnie Kuenn, President, Verticle Measures, LLC – Targeted Links

  • Broken Link Solicitation – Find a site you would like to obtain a link from and do a broken link checker. If the site has any broken links reach out to the webmaster and get them to link to you.
  • Free Links – building a relationship with other blogs and sites

Chris Bennet, President of 97th Floor – Info Graphics and Virals

Chris Bennet gives great tips in infographics and viral techniques:

  • Chris states that what makes a good graphic is one with a lot of data, aesthetically pleasing and contains complex ideas.
  • Digg has a recent redesign which makes posting commercials more friendly, however – digg  traffic gives you 1/4 of what the old digg use to give you

Gil Riech, VP of Product Management, Answers.com

Gil gives tips on how you can get visibility on answers.

  • Make your message “this guy rocks”
  • Write on sites that want good content and deliver an audience
  • Find a niche in the community you’re aiming to target

Debra Mastaler, President, Alliance – Link

Debra Mastaler gives some excellent strategies on link building

  • Debra states it’s what you do with link building but more about where you do it.
  • Common elements that businesses should aim to be placed are news, video, wikipedia, local, brand, images
  • Video tutorials and how to content does very well in terms of ranking in search engines

Most Recent

My Experience As a Digital Marketing Intern at Path Interactive

By Jully Patel, Path Interactive September 10, 2019

My fun and experience-loaded summer internship all started by going up the elevator to the 19th floor […]

Read More

5 Changes to Google’s Search Quality Guidelines in September 2019

By Lily Ray, Path Interactive September 6, 2019

Google uses its Search Quality Rater Guidelines to train its thousands of human evaluators on how to […]

Read More

How to Create a Cross-Channel Content Marketing Strategy – Path Interactive

By Benton Olivares, Path Interactive August 29, 2019

How to Create a Cross-Channel Content Marketing Strategy – Path Interactive “Content is king.” Digital marketers have […]

Read More