x
[contact-form-7 id="441" title="Contact form 1"]

Reading: 5 Reputation Management Lessons from Prince, Dell and Beyond

Fred Dintenfass August 31, 2011 Category Digital Marketing

As much as it pains me to see anything critical written about The Purple One, Geoff Livingston is absolutely right to use Prince as an example of reputation management backfiring in this excerpt from his book Welcome to the Fifth Estate posted on Jay Baer’s Convince and Convert blog. The internet poses unique challenges when it comes to reputation management. Fortunately, having social media monitoring and online reputation management programs in place before issues occur can keep a minor problem from escalating into a full-scale crisis.

Online Reputation Management

As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed.

5 Reputation Management Lessons from Prince, Dell and Beyond | Social Media Crisis | Social Media Consulting – Convince & Convert.

Most Recent

Path Interactive Named 2017 Winner Of Google’s Display Innovation Award in the Americas

By Sarah Fonseca Dryden, PathInteractive | August 30, 2017

Big news: we have been named the 2017 winner of the highly-coveted Google Premier Partner Award for Display Innovation across […]

Read More

Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, PathInteractive | July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we are bogged down […]

Read More

Sprout Social vs Falcon.io – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, PathInteractive | June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing […]

Read More