As we close in on the end of the year, 2013 may very well become known as The Year of the Smartphone. In early 2012, smartphone usage surpassed traditional mobile phone usage in the US; by June of 2013, smartphones represented 60% of all cellphones used by Americans. The majority market share that smartphones now enjoy looks as though it will only continue to increase. So what does the increased prevalence of smart phones mean, especially in Q4? Besides a big jump in Instagrammed Christmas tree pictures, it means an increase in mobile holiday shopping.
Holiday Shopping without Lines or Cords
It’s easy to see the appeal of mobile shopping — it represents the next logical step in consumer convenience. The advent of internet shopping (and specifically Cyber Monday) presented an alternative to braving lines and lugging merchandise from stores. The emergence of mobile shopping has provided the added benefit of allowing users to browse and purchase regardless of their current location — at the gym, commuting from work, or out enjoying eggnog with friends. From a marketplace perspective, mobile shopping is good for everybody — it gives consumers broader opportunity to find what they’re after, and marketers another channel through which to reach them.
The Power of Smartphone Shopping
On Cyber Monday this year, mobile users accounted for 32% of all visits to mobile-enabled retail sites. That’s a 45% increase in traffic compared to numbers from 2012. Overall, it’s estimated that almost 25 million Americans will engage in mobile shopping this holiday season. That’s six times more mobile shopping traffic than in 2009. Numbers like these can’t be ignored. Mobile shopping is a large and ever-growing part of the consumer landscape.
Engaging users via mobile marketing can be very effective, and optimizing your website so that it’s mobile friendly is highly recommended. Whether you’re a brick-and-mortar operation or an e-commerce outfit that was born online, “serving your consumers” increasingly means making your business visible and attractive on their mobile devices. If you were in need of a New Year’s resolution, increasing your mobile visibility should be it!
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