Since Google announced that they’re moving to fully encrypted search, marketers have been scrambling on ways to interpret how visitors are getting to their site. With no keyword data it is difficult to see what strategies are working and where an SEO should focus their efforts.Fast forward to 2014; Moz posted a blog earlier this morning regarding the Ved Parameter and the information it contains. This parameter in Google’s SERP links provides specific information such as SERP position and the type of link it is (sitelinks, image, news, etc). For example, if a majority of your traffic is coming to your website through an image, you may want to ensure that all images are marked up the same way to capture more relevant traffic. Ved Parameter information can also be incorporated into Google Analytics for more intuitive reporting.
Through different numerical values, you are able to determine what type of links are driving traffic. This information can also be used to conclude if the links clicked were organic or paid.
Knowing where your website is placed and how traffic is getting to your site is extremely important information that many people rely on to effectively market their content.
Using this information in tandem with our Keyword Estimator Tool, you will be able to provide your client with more information than is currently available to them now.