What are Google Tags Anyway?
Just last month (June 2010) Google has launched Google Tags in the US. It’s an option that gives local business owners a yellow tag and the ability to add additional information right on the search results for a flat monthly rate of $25.
Are Google Maps Tags Really Worth It?
Many businesses are actually using this option as an incentive to lure sales by offering coupons, but is this option really worth it?
Personally, Google tags is just an eye catching tag for the local listing. Further more, by adding this feature – it has absolutely nothing to do with how your local listings will rank. Local listing optimization will have to done in order to achieve the highest possible conversions rates.
If your business simply ranks for the brand name, searchers are already intending on using your services, so it really makes no sense to add this feature if you do not have your local listings optimized.
Additional Information about Google Maps Tags
For businesses which have multiple locations, it is a $25 dollar fee PER location. So you would want to be selective about the location(s) you would want to use and strategically place these tags on the listing that gets the most impressions. It might not be feasible to have this option on all of the locations and could just be a waste of money.