Google Maps Mobile With Sponsored Links

Avatar Path Interactive November 30, 2009 Category Digital Marketing

While doing a recent search for “enterprise car rental Hackensack, NJ” on my iPhone, I noticed some interesting results. The Enterprise location had a special map marker, the Enterprise logo and “Sponsored Link” denotation.  This is the first time I’ve experienced a sponsored link in the Map application on the iPhone but it has greater mobile implications.

Google Maps Mobile has a version for almost every mobile platform including iPhoneOS, Palm’s WebOS, Google’s own Android OS, Symbian, Windows Mobile and almost any Java capable phone. This essentially means Google has advertising inroads on more than just the browser on these phones.  The map application on a mobile device might be just as heavily used as browser on a mobile device especially considering Google’s recent opening up of turn-by-turn GPS data for Google Maps.

IMG_0063

Google Maps Mobile with Sponsored Link

One potential issue of Sponsored Links in the Google Maps results (just as in the standard search) is the question of the integrity of search results.  If there are too many sponsored ads, users may not care as long as they get what they are asking for but competitors may complain.

As shown in the image below, it seems that when you do a generic search for “car rental hackensack, nj”, the sponsored link doesn’t appear and the results seem more impartial.

IMG_0100

Time will only tell though how the lines will be blurred between the returning of search results Google is getting paid for and what will remain organic.  That being said, Path Interactive offers great SEM and SEO services to ensure that your company competes on both the organic and sponsored links of the Google Maps Mobile mix.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

What We’re Loving Lately: Our 3 Favorite SEO Tools This Month

By Bambi Frazier, Path Interactive October 29, 2020

Our support system here at Path Interactive comes by way of some SEO tools that we’re very […]

Read More

DX Marketing Joins Our Team, Bringing Advanced Audience Targeting Capabilities

By Sarah Fonseca Dryden, Path Interactive October 20, 2020

We’re excited to announce that DX Marketing (DXM) is joining our team, thanks to a strategic acquisition […]

Read More

Who is Winning SEO in 2020 and Why?

By Lily Ray, Path Interactive October 16, 2020

Who are the biggest winners in SEO visibility in 2020, and what factors may have contributed to […]

Read More