Google Making It Easier To Index Apps

Avatar Path Interactive April 4, 2014 Category Digital Marketing

Google announced yesterday that it’s making it easier to index apps directly from the search results pages. By adding a “deep link” to the app, a direct link to download it will be provided when someone performs a related search. Google recently added 20+ additional apps to their repertoire and will continue to grow it.

What does this mean for us?

Simply put, more engagement. The ability to download and access an app directly from the SERPs is all about convenience. Here is a screenshot of what it looks like in the SERPs:

android app indexing in serps

Android App Indexing In SERPs

I can now click Free and it will bring me to the app store and I can download it there. If I already had this app on my phone that Free button would say Open in Application.

You should also make sure that you have an SDK on your app and are monitoring usage through Google Analytics; you’ll be able to see this increased level on engagement.

How do we get started with this?

There are currently a few requirements in order to get your Android app to show up in the SERPs. The first step is to add a deep link to your app from your website. This will tell Google what content to index in your app. Next you’ll need to link to app from pages within your website that contain related content. This lets Google know if the pages are related to, and can be loaded in your app. Finally, once you’ve completed those steps, you can notify Google by filling out this form.

We at Path Interactive wish you the best of luck and hope to see all of your apps indexing soon.

Most Recent

10 Tips for Recovering from Google Core Algorithm Updates

By Lily Ray, Path Interactive November 13, 2019

Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for Your Money Your Life […]

Read More

What You Need to Know About Hreflang & X-Default for International SEO

By Chase Porter, Path Interactive November 5, 2019

When executing an international and multilingual site, it’s crucial to take into account how search engines view […]

Read More

Resolving Shopify Duplicate Content Between Collection & Product Pages

By Emil Mequita, Path Interactive October 21, 2019

SEOs tend to have a love-hate relationship with the Shopify ecommerce platform. On one hand, it comes […]

Read More