What is Google Authorship Markup?

Avatar Path Interactive October 12, 2012 Category Digital Marketing

 

Summary Host : Ruben Quinones Guest : Avinash Conda

For a full step by step, read A Step by Step Guide to Google Authorship Markup.

Transcription

0:13 Ruben QuinonesHey there, welcome to another episode of Path TV. I am your host Ruben Quinones and sitting right next to me; we are doing this on an Iphone and have we been this close, ok that better; is Avinash Conda.
0:28 Avinash, what is Google Authorship Markup?
0:32 Avinash CondaIt’s about…..
0:35 Ruben QuinonesAuthenticators, ok go ahead. Authenticating….
0:38 Avinash CondaAuthenticating blog post and web pages on Google Search. It’s like relating one property to your brand name.
0:47 Like you are writing a blog and you want people to know that it’s your blog and you want to Authenticate that blog. And Google actually give you a better chance of showing of better results as well as it shows your picture beside your blog post or your page.
1:04 Ruben QuinonesAnd what opts you quoted out. I guess one of the factors where a search engine is click through rate. That is part of their algorithm right? So you see this author on screen and you have already seen him on Google.
1:17 You see the author picture next to their blog post, probably will lead to a higher click through rate. So this is one of the many advantages but we had actually someone in town who actually worked on step by step; there is several ways you can do it.
1:35 It can be done by directly to your bio page or it could be done I guess relate.
1:40 We actually have step by step which was link to this video. Is there anything else you want to mention on that?
1:45 Avinash CondaYeah, it’s actually done by using a reel equals to author……
1:51 Ruben QuinonesAgain you started.
1:52 Avinash CondaAlright that’s the first step of….. You know I already said in the blogger.
1:58 Ruben Quinones Right, and the Final Nine and half steps will be on the blog. Avinash, thank you very much for coming out here and wearing a jacket this time.
2:06 Avinash Conda Alright, you too. Thanks for having me out here.
2:10 Ruben QuinonesYeah, Good morning, good afternoon, good evening, whenever you are watching this. We will see you next time. Is that my usual sign off?

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