Dynamic Remarketing In Google Analytics

Joe Rega April 16, 2014 Category Digital Marketing

Google has a new feature in Google Analytics that allows us to show ads for our products based on a visitor’s interest. This dynamic remarketing allows us to display those products that were viewed when someone views a site on the Google display network.

Dynamic Remarketing works like this: let’s say a visitor comes to your eCommerce website and views a certain product. They may be looking for information on that product such as size, weight or maybe they just want to read some user reviews. If they leave your website without purchasing that product, you can then show them an ad for it later, on another website. The ad will only be displayed on websites that are part of the Google Display Network.

Using this information provided by Google Analytics, we can then serve up additional ads to clients, even after they have made a purchase. If they bought a pair of jeans, we can suggest a pair of shoes to go with it. I don’t know about you but that would certainly help me out with gift ideas!

Here are the requirements to use Dynamic Remarketing:

  • Update your Analytics tracking code to support Display Advertising.
  • Link your AdWords and Analytics accounts.
  • Link your Google Merchant Center and AdWords accounts.

HERE IS HOW TO IMPLEMENT IT:

This opens the door to so many possibilities for marketing your products. We have been using this at Path Interactive for 1 1/2 years and have seen great success. We would love any feedback form you if you have done this already or are looking to try it.

 

Most Recent

Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

Read More

The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

Read More

A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

Read More