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The Latest in Digital Marketing

Google Ads Match Types Have Changed Again – Here’s How to Take Advantage

By Ezra Sackett, Path Interactive February 10, 2021

Google announced a change to the matching behavior for phrase match keywords that will significantly expand the search terms these keywords will be eligible […]

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How Path is Putting Its People First This #WorldMentalHealthDay — And Every Day

By Maritza Canon-Mendieta, Path Interactive October 9, 2020

It is no secret that over the past year most of our work routines have been turned […]

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More Organic Traffic and Visibility with Image Optimization

By Romain Damery, Path Interactive January 31, 2020

Presentation download link.

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My Experience As a Digital Marketing Intern at Path Interactive

By Path Interactive, Path Interactive September 10, 2019

My fun and experience-loaded summer internship all started by going up the elevator to the 19th floor […]

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WEBINAR: Top Three Secrets of Effective Deposit Acquisition

By Benton Olivares, Path Interactive August 14, 2019

Join us on Thursday, September 5th at 11:00 AM EDT for the “Top Three Secrets of Effective […]

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EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website

By Jein Funk, Path Interactive May 23, 2019

On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]

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Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

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Sprout Social vs – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, Path Interactive June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful […]

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Are We Who We Say We Are?

By Path Interactive, Path Interactive August 5, 2015

For years now we have been living behind our online identities. Ever since the hay day of […]

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