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EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website

By Jein Funk, Path Interactive May 23, 2019

On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]

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Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

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