Category: Social Media

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The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

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Path Interactive Nabs Silver in 2017 Davey Awards

By Sarah Fonseca Dryden, Path Interactive January 10, 2018

Time to add another trophy to our mantle! Path Interactive has brought home a Silver title in […]

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Sprout Social vs Falcon.io – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, Path Interactive June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful […]

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Are We Who We Say We Are?

By Path Interactive, Path Interactive August 5, 2015

For years now we have been living behind our online identities. Ever since the hay day of […]

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Digital Week in Review: Uber’s Giant New Headquarters, Google Cardboard, and The Evolution of Social Media Infographic

By Path Interactive, Path Interactive May 29, 2015

In this week’s Digital Week in Review: Uber to get brand new headquarters in San Francisco’s Mission […]

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Digital Week in Review: Instagram Introduces 3 New Features, SnapChat Disables 3rd Party Apps, and How To Not Lose Followers

By Path Interactive, Path Interactive April 10, 2015

In this week’s Digital Week in Review: Instagram introduces 3 new features, Snapchat disables third party apps, […]

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Digital Week in Review: Facebook as a New Source for Young Adults, Periscope, and Top Brands of March Madness

By Path Interactive, Path Interactive April 3, 2015

In this week’s Digital Week in Review: Facebook is popular news source for millenials, new live streaming […]

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Path Cares Pairs with Brooklyn On Tech for Second Edition of Its Digital Marketing Workshop

By Path Interactive, Path Interactive March 25, 2015

  On Saturday March 28th  2015,  NYC- based Digital Marketing Agency Path Interactive will host the Brooklyn […]

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Digital Week in Review: Brands Most Engaged on Twitter, Facebook Employee Joining White House, and New Apple TV

By Path Interactive, Path Interactive March 20, 2015

In this week’s Digital Week in Review: Social Rank lists Twitter’s most engaged brands, Facebook employee hired […]

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