Category: Social Media Marketing

The Latest in Digital Marketing

iOS 14 Privacy Changes – Everything Advertisers Need to Know

By James Connell, Path Interactive February 28, 2021

Last Summer, Apple announced it will be giving users the choice to block the Identifier For Advertisers (IDFA) […]

Read More

Using Pinterest to Amplify Your Search and ROI

By Chalice Jones, Path Interactive September 16, 2020

As of July 2020, Pinterest has reached a milestone of drawing in 400 million monthly users.1 An audience that […]

Read More

TikTok vs. Reels: The Summer Showdown on Socials

By Melissa Hernandez, Path Interactive August 17, 2020

Time’s almost up for TikTok. Or is it?   Its future in the United States seems to be hanging by […]

Read More

The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

Read More