iOS 14 Privacy Changes – Everything Advertisers Need to Know
By James Connell, Path Interactive February 28, 2021
Last Summer, Apple announced it will be giving users the choice to block the Identifier For Advertisers (IDFA) […]
Using Pinterest to Amplify Your Search and ROI
By Chalice Jones, Path Interactive September 16, 2020
As of July 2020, Pinterest has reached a milestone of drawing in 400 million monthly users.1 An audience that […]
TikTok vs. Reels: The Summer Showdown on Socials
By Melissa Hernandez, Path Interactive August 17, 2020
Time’s almost up for TikTok. Or is it? Its future in the United States seems to be hanging by […]
The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign
By Maritza Canon-Mendieta, Path Interactive January 2, 2019
If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]
