Category: Search Engine Optimization (SEO)

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Mobile-First Indexing is Happening Now: Here’s How You Can Prepare

By Lily Ray, Path Interactive March 28, 2018

Understanding Mobile-First Indexing In what may be its biggest algorithm update in years, Google has formally announced […]

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Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

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Data Mining in SEO: How Big Data Conquered Search

By Jein Funk, Path Interactive January 30, 2018

Big Data, data mining, Big Data mining. You’ve probably heard, used, and maybe even overused those buzz […]

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App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, Path Interactive December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a […]

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Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, Path Interactive November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up […]

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How to Build a Data-Driven Business Case for Content

By Paul VanHevel, Path Interactive September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the […]

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Why Pay For Clicks When You Rank High Organically

By Ann Paskor, Path Interactive January 12, 2016

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point […]

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Image Optimization SEO: Best Practices for Web

By Joe Rega, Path Interactive December 22, 2014

Image Optimization There are many different factors that are considered when indexing and ranking a website. Ignore […]

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SEO Reporting- What Should You Spend Time On And Why?

By Jarobin Gilbert, Path Interactive November 17, 2014

For people who work in search engine marketing, monthly reporting can be either a grim or a […]

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