Category: Search Engine Optimization (SEO)

The Latest in Digital Marketing

1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update

By Lily Ray, Path Interactive December 7, 2020

Updated December 15, 2020 Jump to: Methodology | Winning Categories | Losing Categories | Winning Domains | […]

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What We’re Loving Lately: Our 4 Favorite SEO Tools This Month

By Bambi Frazier, Path Interactive October 29, 2020

Our support system here at Path Interactive comes by way of some SEO tools that we’re very […]

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Who is Winning SEO in 2020 and Why?

By Lily Ray, Path Interactive October 16, 2020

Who are the biggest winners in SEO visibility in 2020, and what factors may have contributed to […]

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Cómo Mejorar el E-A-T de tu Sitio Web.

By Lily Ray, Path Interactive September 9, 2020

Gran parte de mi trabajo e investigación ha estado enfocado en E-A-T: qué es, cómo funciona, cuál […]

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Video: 550 Winners & Losers – Google’s Latest Algorithm Update

By Melissa Hernandez, Path Interactive July 27, 2020

When Google unleashes core algorithm updates, it’s pretty simple: some sites win, some sites lose.In our latest […]

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SEO Click-Through-Rates by SERP Feature (2020 Sistrix Data) & SEO Projections Template

By Paul VanHevel, Path Interactive July 14, 2020

Jump to CTR table: average of all SERPS | 10 organic results | sitelinks | featured snippet […]

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Google E-A-T and Structured Data Infographic

By Melissa Hernandez, Path Interactive June 5, 2020

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s […]

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2020 SEJ eSummit Slides: How to Improve Your Website’s E-A-T

By Lily Ray, Path Interactive June 2, 2020

See below for a link to Lily Ray’s presentation from the 2020 SEJ eSummit: How to Improve […]

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External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

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