Category: Search Engine Optimization (SEO)

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Google E-A-T and Structured Data Infographic

By Melissa Hernandez, Path Interactive June 5, 2020

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s […]

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2020 SEJ eSummit Slides: How to Improve Your Website’s E-A-T

By Lily Ray, Path Interactive June 2, 2020

See below for a link to Lily Ray’s presentation from the 2020 SEJ eSummit: How to Improve […]

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External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

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550 Winners and Losers of Google’s May 2020 Core Algorithm Update

By Lily Ray, Path Interactive May 8, 2020

Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]

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Actionable Tips to Increase the Authority of Your Website

By Lily Ray, Path Interactive May 4, 2020

Last week at the Turn Digi virtual conference, our SEO Director, Lily Ray presented the latest and […]

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How the Coronavirus Has Impacted SEO Visibility Across Categories

By Lily Ray, Path Interactive April 14, 2020

Jump to: Methodology | Overall Category Performance | Biggest Winners | Biggest Losers | Full List of […]

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A Rundown on Google’s Response to the Coronavirus

By Sarah Domingo, Path Interactive April 3, 2020

There is no doubt that the Coronavirus COVID-19 is greatly impacting the search marketing industry. Every single day, Google has taken […]

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Cushioning The Impact Of Coronavirus On Your Organic Traffic

By Chaz Marshall, Path Interactive March 30, 2020

Let’s face it: times are pretty tough right now for many SEO professionals as a result of […]

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Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility

By Lily Ray, Path Interactive March 19, 2020

The outbreak of the coronavirus (COVID-19) in 2020 has created global upheaval as businesses and economies shift […]

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