Category: Search Engine Optimization (SEO)

The Latest in Digital Marketing

Subscribe to stay in the know

How to Correctly Implement Pagination for SEO & User Experience

By Lily Ray, Path Interactive June 7, 2019

Pagination is a web/SEO term used for a series of content that is broken up into a […]

Read More

EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website

By Jein Funk, Path Interactive May 23, 2019

On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]

Read More

Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

Read More

A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

Read More

Is Google My Business Cannibalizing Your Organic Traffic?

By Alec Cole, Path Interactive August 16, 2018

Major unexplained drops in organic conversions are the stuff that SEO nightmares are made of. Everyone in […]

Read More

Unpacking Google’s August 1st Algorithm Update: The Crack-Down on Untrustworthy Information

By Lily Ray, Path Interactive August 7, 2018

It’s no secret that the primary focus of SEO in recent years has been on “quality content”. […]

Read More

At Path, Deep SEO and SEM Integration Drives Conversion Success

By James Connell, Path Interactive July 3, 2018

Background: Orthology Physical Therapy is a small chain of state-of-the-art sports physical therapy clinics with locations in […]

Read More

Mobile-First Indexing is Happening Now: Here’s How You Can Prepare

By Lily Ray, Path Interactive March 28, 2018

Understanding Mobile-First Indexing In what may be its biggest algorithm update in years, Google has formally announced […]

Read More

Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

Read More