Category: Search Engine Optimization (SEO)

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10 Tips for Recovering from Google Core Algorithm Updates

By Lily Ray, Path Interactive November 13, 2019

Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for Your Money Your Life […]

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What You Need to Know About Hreflang & X-Default for International SEO

By Chase Porter, Path Interactive November 5, 2019

When executing an international and multilingual site, it’s crucial to take into account how search engines view […]

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Resolving Shopify Duplicate Content Between Collection & Product Pages

By Emil Mequita, Path Interactive October 21, 2019

SEOs tend to have a love-hate relationship with the Shopify ecommerce platform. On one hand, it comes […]

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What Does It Mean to Have Good E-A-T?

By Lily Ray, Path Interactive October 8, 2019

For the past year or so, it seems the SEO community can’t stop talking about E-A-T: Expertise, […]

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The Sub-Domain: A Culmination of SEO and Foodie Passion

By Path Interactive, Path Interactive October 4, 2019

Written by Paul Van Hevel, Lauren Welles, and Joe Woll Our kitchen is an important beacon of […]

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Using VLOOKUP to Make Your SEO Job Easier

By Logan Compton, Path Interactive September 27, 2019

The VLOOKUP formula may be one of the most helpful tools in an SEO’s arsenal. With so […]

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5 Changes to Google’s Search Quality Guidelines in September 2019

By Lily Ray, Path Interactive September 6, 2019

Google uses its Search Quality Rater Guidelines to train its thousands of human evaluators on how to […]

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How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site

By Lily Ray, Path Interactive July 3, 2019

What is FAQ Schema and how does it work? FAQ Schema is one of the shiny new […]

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How to Correctly Implement Pagination for SEO & User Experience

By Lily Ray, Path Interactive June 7, 2019

Pagination is a web/SEO term used for a series of content that is broken up into a […]

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