Google E-A-T and Structured Data Infographic
By Melissa Hernandez, Path Interactive June 5, 2020
Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s […]
2020 SEJ eSummit Slides: How to Improve Your Website’s E-A-T
By Lily Ray, Path Interactive June 2, 2020
See below for a link to Lily Ray’s presentation from the 2020 SEJ eSummit: How to Improve […]
External Links and SEO: Vetting Your Sources in the Age of E-A-T
By Alec Cole, Path Interactive May 21, 2020
Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]
550 Winners and Losers of Google’s May 2020 Core Algorithm Update
By Lily Ray, Path Interactive May 8, 2020
Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]
Actionable Tips to Increase the Authority of Your Website
By Lily Ray, Path Interactive May 4, 2020
Last week at the Turn Digi virtual conference, our SEO Director, Lily Ray presented the latest and […]
How the Coronavirus Has Impacted SEO Visibility Across Categories
By Lily Ray, Path Interactive April 14, 2020
Jump to: Methodology | Overall Category Performance | Biggest Winners | Biggest Losers | Full List of […]
A Rundown on Google’s Response to the Coronavirus
By Sarah Domingo, Path Interactive April 3, 2020
There is no doubt that the Coronavirus COVID-19 is greatly impacting the search marketing industry. Every single day, Google has taken […]
Cushioning The Impact Of Coronavirus On Your Organic Traffic
By Chaz Marshall, Path Interactive March 30, 2020
Let’s face it: times are pretty tough right now for many SEO professionals as a result of […]
Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility
By Lily Ray, Path Interactive March 19, 2020
The outbreak of the coronavirus (COVID-19) in 2020 has created global upheaval as businesses and economies shift […]
