Is Google My Business Cannibalizing Your Organic Traffic?
By Alec Cole, Path Interactive August 16, 2018
Major unexplained drops in organic conversions are the stuff that SEO nightmares are made of. Everyone in […]
Unpacking Google’s August 1st Algorithm Update: The Crack-Down on Untrustworthy Information
By Lily Ray, Path Interactive August 7, 2018
It’s no secret that the primary focus of SEO in recent years has been on “quality content”. […]
At Path, Deep SEO and SEM Integration Drives Conversion Success
By James Connell, Path Interactive July 3, 2018
Background: Orthology Physical Therapy is a small chain of state-of-the-art sports physical therapy clinics with locations in […]
Mobile-First Indexing is Happening Now: Here’s How You Can Prepare
By Lily Ray, Path Interactive March 28, 2018
Understanding Mobile-First Indexing In what may be its biggest algorithm update in years, Google has formally announced […]
Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS
By Lily Ray, Path Interactive February 23, 2018
HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]
Data Mining in SEO: How Big Data Conquered Search
By Jein Funk, Path Interactive January 30, 2018
Big Data, data mining, Big Data mining. You’ve probably heard, used, and maybe even overused those buzz […]
App Store Optimization Tips for SEOs (and Other Digital Marketers)
By Romain Damery, Path Interactive December 5, 2016
Do you know how to make sure that fantastic app is actually seen? So, you or a […]
Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map
By Emil Mequita, Path Interactive November 21, 2016
The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up […]
How to Build a Data-Driven Business Case for Content
By Paul VanHevel, Path Interactive September 16, 2016
A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the […]
