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Category: Search Engine Optimization (SEO)

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App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

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Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

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How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

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Why Pay For Clicks When You Rank High Organically

By Ann Paskor, PathInteractive | January 12, 2016

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]

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Image Optimization SEO: Best Practices for Web

By Joe Rega, PathInteractive | December 22, 2014

Image Optimization There are many different factors that are considered when indexing and ranking a website. Ignore what you’ve heard […]

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SEO Reporting- What Should You Spend Time On And Why?

By Jarobin Gilbert, PathInteractive | November 17, 2014

For people who work in search engine marketing, monthly reporting can be either a grim or a glorious time of […]

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Tips for SEO: 50 Action Items to Improve any SEO Strategy

By Katlynn Kish, PathInteractive | October 10, 2014

On October 8 and 9, 2014, a number of Path Interactive team members had the opportunity to attend our second […]

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My Top SEO Discoveries: An Intern’s Immersion

By Laura Badovinac, PathInteractive | September 4, 2014

My initial introduction to SEO started like many probably do with a simple search of “how to rank higher in […]

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Fun and Learning Experience on the Paid Team at Path Interactive

By Path Interns, PathInteractive | August 19, 2014

I am Francesca, from Italy, a background in Marketing and Product Management and seven years of experience in International Companies. […]

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