Category: Search Engine Optimization (SEO)

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App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, Path Interactive December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a […]

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Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, Path Interactive November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up […]

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How to Build a Data-Driven Business Case for Content

By Paul VanHevel, Path Interactive September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the […]

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Why Pay For Clicks When You Rank High Organically

By Ann Paskor, Path Interactive January 12, 2016

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point […]

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Image Optimization SEO: Best Practices for Web

By Joe Rega, Path Interactive December 22, 2014

Image Optimization There are many different factors that are considered when indexing and ranking a website. Ignore […]

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SEO Reporting- What Should You Spend Time On And Why?

By Jarobin Gilbert, Path Interactive November 17, 2014

For people who work in search engine marketing, monthly reporting can be either a grim or a […]

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Tips for SEO: 50 Action Items to Improve any SEO Strategy

By Katlynn Kish, Path Interactive October 10, 2014

On October 8 and 9, 2014, a number of Path Interactive team members had the opportunity to […]

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My Top SEO Discoveries: An Intern’s Immersion

By Laura Badovinac, Path Interactive September 4, 2014

My initial introduction to SEO started like many probably do with a simple search of “how to […]

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Fun and Learning Experience on the Paid Team at Path Interactive

By Path Interns, Path Interactive August 19, 2014

I am Francesca, from Italy, a background in Marketing and Product Management and seven years of experience […]

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