5 Changes to Google’s Search Quality Guidelines in September 2019
By Lily Ray, Path Interactive September 6, 2019
Google uses its Search Quality Rater Guidelines to train its thousands of human evaluators on how to […]
How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site
By Lily Ray, Path Interactive July 3, 2019
What is FAQ Schema and how does it work? FAQ Schema is one of the shiny new […]
How to Correctly Implement Pagination for SEO & User Experience
By Lily Ray, Path Interactive June 7, 2019
Pagination is a web/SEO term used for a series of content that is broken up into a […]
EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website
By Jein Funk, Path Interactive May 23, 2019
On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]
Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”
By Sarah Fonseca Dryden, Path Interactive April 12, 2019
If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]
A Timeline of Google Algorithm Updates in Late 2018
By Alec Cole, Path Interactive December 6, 2018
It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]
Is Google My Business Cannibalizing Your Organic Traffic?
By Alec Cole, Path Interactive August 16, 2018
Major unexplained drops in organic conversions are the stuff that SEO nightmares are made of. Everyone in […]
Unpacking Google’s August 1st Algorithm Update: The Crack-Down on Untrustworthy Information
By Lily Ray, Path Interactive August 7, 2018
It’s no secret that the primary focus of SEO in recent years has been on “quality content”. […]
At Path, Deep SEO and SEM Integration Drives Conversion Success
By James Connell, Path Interactive July 3, 2018
Background: Orthology Physical Therapy is a small chain of state-of-the-art sports physical therapy clinics with locations in […]
