10 Tips for Recovering from Google Core Algorithm Updates
By Lily Ray, Path Interactive November 13, 2019
Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for Your Money Your Life […]
What You Need to Know About Hreflang & X-Default for International SEO
By Chase Porter, Path Interactive November 5, 2019
When executing an international and multilingual site, it’s crucial to take into account how search engines view […]
Resolving Shopify Duplicate Content Between Collection & Product Pages
By Emil Mequita, Path Interactive October 21, 2019
SEOs tend to have a love-hate relationship with the Shopify ecommerce platform. On one hand, it comes […]
What Does It Mean to Have Good E-A-T?
By Lily Ray, Path Interactive October 8, 2019
For the past year or so, it seems the SEO community can’t stop talking about E-A-T: Expertise, […]
The Sub-Domain: A Culmination of SEO and Foodie Passion
By Path Interactive, Path Interactive October 4, 2019
Written by Paul Van Hevel, Lauren Welles, and Joe Woll Our kitchen is an important beacon of […]
Using VLOOKUP to Make Your SEO Job Easier
By Logan Compton, Path Interactive September 27, 2019
The VLOOKUP formula may be one of the most helpful tools in an SEO’s arsenal. With so […]
5 Changes to Google’s Search Quality Guidelines in September 2019
By Lily Ray, Path Interactive September 6, 2019
Google uses its Search Quality Rater Guidelines to train its thousands of human evaluators on how to […]
How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site
By Lily Ray, Path Interactive July 3, 2019
What is FAQ Schema and how does it work? FAQ Schema is one of the shiny new […]
How to Correctly Implement Pagination for SEO & User Experience
By Lily Ray, Path Interactive June 7, 2019
Pagination is a web/SEO term used for a series of content that is broken up into a […]
