Best GTM Uses for SEO
By Ian Pfister, Path Interactive January 9, 2020
SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]
5 Tips For Writing Killer SEO Content That Ranks
By Bambi Frazier, Path Interactive December 11, 2019
So, you spent hours upon hours writing a great piece of content on a specific subject. It’s […]
10 Tips for Recovering from Google Core Algorithm Updates
By Lily Ray, Path Interactive November 13, 2019
Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for Your Money Your Life […]
What You Need to Know About Hreflang & X-Default for International SEO
By Chase Porter, Path Interactive November 5, 2019
When executing an international and multilingual site, it’s crucial to take into account how search engines view […]
Resolving Shopify Duplicate Content Between Collection & Product Pages
By Emil Mequita, Path Interactive October 21, 2019
SEOs tend to have a love-hate relationship with the Shopify ecommerce platform. On one hand, it comes […]
What Does It Mean to Have Good E-A-T?
By Lily Ray, Path Interactive October 8, 2019
For the past year or so, it seems the SEO community can’t stop talking about E-A-T: Expertise, […]
The Sub-Domain: A Culmination of SEO and Foodie Passion
By Path Interactive, Path Interactive October 4, 2019
Written by Paul Van Hevel, Lauren Welles, and Joe Woll Our kitchen is an important beacon of […]
Using VLOOKUP to Make Your SEO Job Easier
By Logan Compton, Path Interactive September 27, 2019
The VLOOKUP formula may be one of the most helpful tools in an SEO’s arsenal. With so […]
5 Changes to Google’s Search Quality Guidelines in September 2019
By Lily Ray, Path Interactive September 6, 2019
Google uses its Search Quality Rater Guidelines to train its thousands of human evaluators on how to […]
