Category: Paid Search (PPC)

The Latest in Digital Marketing

Subscribe to stay in the know

Google Local Product List Ads Add New Competition to a Fierce Marketplace

By Path Interactive, Path Interactive October 30, 2013

Unless you’ve been living under an SEM rock for the past year you’ll already know that product […]

Read More

Expand Your Presence & Revenue From PLAs

By James Connell, Path Interactive October 16, 2013

As Product Listing Ads (PLAs) take up more real estate on the Google Search Engine Results Page […]

Read More

4 Alternatives to Using Adwords

By Path Interactive, Path Interactive August 28, 2013

Google Adwords is an excellent tool for any online marketer, but it’s not the best for everyone. […]

Read More

Keyword Planner Mumbo Jumbo

By Path Interactive, Path Interactive July 2, 2013

“You keep using that word. I do not think it means what you think it means.” -Inigo […]

Read More

Optimizing Search Engine Marketing Strategies

By Path Interactive, Path Interactive June 21, 2013

  A challenge that most Search Engine Marketers are facing right now is the over-analysis of data […]

Read More

Tailoring Your Paid Ads to Your Niche Market

By Path Interactive, Path Interactive November 21, 2012

The frenzy of the holiday shopping season is upon us and Pay Per Click (PPC) marketers will […]

Read More

Product Listing Ads: Optimizing PLAs to Promote Your Product Inventory

By Path Interactive, Path Interactive October 24, 2012

Want to gain better exposure for your product inventory on Google search results? Learn about why you […]

Read More

How to Recapture Lost Prospects with Google AdWords Remarketing

By Path Interactive, Path Interactive October 5, 2012

If you want to increase conversions from users who have already been to your site, a no-brainer […]

Read More

Google’s Search Companion Marketing

By Path Interactive, Path Interactive September 17, 2012

Google is always coming out with new things.  Beta tests, closed betas, open betas, where to display […]

Read More