Category: Paid Search (PPC)

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Adgeddon or Ad-Blocker-Palooza – Is This The Next Algorithm Update?

By Path Interactive, Path Interactive December 22, 2015

“Geddon” can be a scary when appended to any word, especially when it’s a word we are […]

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Top PPC Mistakes For Newbies

By Path Interactive, Path Interactive August 12, 2015

We’ve compiled a list of the top PPC mistakes for newbies so that you know what to […]

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Remarketing Lists for Search Ads (RLSA): What You Need to Know

By Path Interactive, Path Interactive July 22, 2015

A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). […]

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Get Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit

By Path Interactive, Path Interactive June 16, 2014

You know how you can use Dimensions to break out AdWords performance by period of time—by hour […]

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The New York Times Cooking Beta and The Future of Culinary Ad Content

By Path Interactive, Path Interactive June 2, 2014

Regular readers of The New York Times will know that the Dining section has been a source […]

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Call Tracking, Processes, and Impact on Paid Search: Part 2

By Joel Maldonado, Path Interactive April 9, 2014

Entire Conversion Path There’s more to quality assurance than the points I mentioned in last week’s blog […]

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Call Tracking, Processes, and Impact On Paid Search (Part 1)

By Joel Maldonado, Path Interactive April 2, 2014

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads […]

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A Brief History of Product Listing Ads in Search

By Path Interactive, Path Interactive December 11, 2013

The holiday season is upon us and for most that means long lines at department stores and […]

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Google Shopping Campaign Takes PLAs and Gets Them Ready for Primetime

By Path Interactive, Path Interactive November 20, 2013

Google PLAs have changed the game of Search Engine Marketing. You already knew that. Old news. Although […]

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