Category: Paid Search (PPC)

The Latest in Digital Marketing

iOS 14 Privacy Changes – Everything Advertisers Need to Know

By James Connell, Path Interactive February 28, 2021

Last Summer, Apple announced it will be giving users the choice to block the Identifier For Advertisers (IDFA) […]

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Google Ads Match Types Have Changed Again – Here’s How to Take Advantage

By Ezra Sackett, Path Interactive February 10, 2021

Google announced a change to the matching behavior for phrase match keywords that will significantly expand the search terms these keywords will be eligible […]

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How Google’s Free Product Listings Update Affects U.S. Retailers & What to Do Next

By Ezra Sackett, Path Interactive April 23, 2020

With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are […]

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How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 2 of 2

By Joel Maldonado, Path Interactive June 18, 2019

Welcome to part 2 of 2 in our guide to using ad localization to seriously boost conversion! […]

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How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 1 of 2

By Joel Maldonado, Path Interactive June 5, 2019

Welcome to part 1 of 2 in our guide to using localization tactics to seriously boost conversion […]

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Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Path Interactive, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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Maximize Paid Search Performance: 4 Common Google AdWords Mistakes to Avoid

By Joel Maldonado, Path Interactive September 22, 2017

Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve […]

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Zoom Out: A Big Picture Marketing Strategy

By Path Interactive, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

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