Maximize Paid Search Performance: 4 Common Google AdWords Mistakes to Avoid
By Joel Maldonado, PathInteractive | September 22, 2017
Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve seen a lot […]
Zoom Out: A Big Picture Marketing Strategy
By Jaclyn Howell, PathInteractive | July 11, 2017
Take advantage of some of the best advice I’ve ever received… “zoom out”. Throughout the year, we are bogged down […]
Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages
By Aurora Estrada, PathInteractive | June 13, 2017
Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]
Impact of Google AdWords Switching to 4 Ads on Top
By Steven Sonnes, PathInteractive | March 3, 2016
On February 19, 2016 Google confirmed they removed text ads from the right side of search result pages and will […]
Why Pay For Clicks When You Rank High Organically
By Ann Paskor, PathInteractive | January 12, 2016
Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]
Adgeddon or Ad-Blocker-Palooza – Is This The Next Algorithm Update?
By Joe Rega, PathInteractive | December 22, 2015
“Geddon” can be a scary when appended to any word, especially when it’s a word we are all familiar with. […]
Top PPC Mistakes For Newbies
By Ann Paskor, PathInteractive | August 12, 2015
We’ve compiled a list of the top PPC mistakes for newbies so that you know what to avoid. Dodging these common […]
Remarketing Lists for Search Ads (RLSA): What You Need to Know
By Steven Sonnes, PathInteractive | July 22, 2015
A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). What is remarketing? […]
Get Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit
By Ari Berdy, PathInteractive | June 16, 2014
You know how you can use Dimensions to break out AdWords performance by period of time—by hour of day, day, […]
