Zoom Out: A Big Picture Marketing Strategy
By Jaclyn Howell, PathInteractive | July 11, 2017
Take advantage of some of the best advice I’ve ever received… “zoom out”. Throughout the year, we are bogged down […]
Read MoreUsing Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages
By Aurora Estrada, PathInteractive | June 13, 2017
Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]
Read MoreImpact of Google AdWords Switching to 4 Ads on Top
By Steven Sonnes, PathInteractive | March 3, 2016
On February 19, 2016 Google confirmed they removed text ads from the right side of search result pages and will […]
Read MoreWhy Pay For Clicks When You Rank High Organically
By Ann Paskor, PathInteractive | January 12, 2016
Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]
Read MoreAdgeddon or Ad-Blocker-Palooza – Is This The Next Algorithm Update?
By Joe Rega, PathInteractive | December 22, 2015
“Geddon” can be a scary when appended to any word, especially when it’s a word we are all familiar with. […]
Read MoreTop PPC Mistakes For Newbies
By Ann Paskor, PathInteractive | August 12, 2015
We’ve compiled a list of the top PPC mistakes for newbies so that you know what to avoid. Dodging these common […]
Read MoreRemarketing Lists for Search Ads (RLSA): What You Need to Know
By Steven Sonnes, PathInteractive | July 22, 2015
A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). What is remarketing? […]
Read MoreGet Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit
By Ari Berdy, PathInteractive | June 16, 2014
You know how you can use Dimensions to break out AdWords performance by period of time—by hour of day, day, […]
Read MoreThe New York Times Cooking Beta and The Future of Culinary Ad Content
By Jeremy Epstein, PathInteractive | June 2, 2014
Regular readers of The New York Times will know that the Dining section has been a source of recipes and […]
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