Category: Paid Search (PPC)

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How Google’s Free Product Listings Update Affects U.S. Retailers & What to Do Next

By Ezra Sackett, Path Interactive April 23, 2020

With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are […]

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How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 2 of 2

By Joel Maldonado, Path Interactive June 18, 2019

Welcome to part 2 of 2 in our guide to using ad localization to seriously boost conversion! […]

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How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 1 of 2

By Joel Maldonado, Path Interactive June 5, 2019

Welcome to part 1 of 2 in our guide to using localization tactics to seriously boost conversion […]

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Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Path Interactive, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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Maximize Paid Search Performance: 4 Common Google AdWords Mistakes to Avoid

By Joel Maldonado, Path Interactive September 22, 2017

Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve […]

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Zoom Out: A Big Picture Marketing Strategy

By Path Interactive, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, Path Interactive June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

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Impact of Google AdWords Switching to 4 Ads on Top

By Path Interactive, Path Interactive March 3, 2016

On February 19, 2016 Google confirmed they removed text ads from the right side of search result […]

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