Paid Search (PPC) Archives - Path Interactive

By Ezra Sackett, Path Interactive April 23, 2020

With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are […]

By Joel Maldonado, Path Interactive June 18, 2019

Welcome to part 2 of 2 in our guide to using ad localization to seriously boost conversion! […]

By Joel Maldonado, Path Interactive June 5, 2019

Welcome to part 1 of 2 in our guide to using localization tactics to seriously boost conversion […]

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

By Path Interactive, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

By Joel Maldonado, Path Interactive September 22, 2017

Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve […]

By Path Interactive, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”. Throughout the year, we […]

By Aurora Estrada, Path Interactive June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

By Path Interactive, Path Interactive March 3, 2016

On February 19, 2016 Google confirmed they removed text ads from the right side of search result […]

Category: Paid Search (PPC)