Category: Paid Search (PPC)

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Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Jaclyn Howell, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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Maximize Paid Search Performance: 4 Common Google AdWords Mistakes to Avoid

By Joel Maldonado, Path Interactive September 22, 2017

Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve […]

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, Path Interactive June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

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Impact of Google AdWords Switching to 4 Ads on Top

By Steven Sonnes, Path Interactive March 3, 2016

On February 19, 2016 Google confirmed they removed text ads from the right side of search result […]

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Why Pay For Clicks When You Rank High Organically

By Ann Paskor, Path Interactive January 12, 2016

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point […]

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Adgeddon or Ad-Blocker-Palooza – Is This The Next Algorithm Update?

By Joe Rega, Path Interactive December 22, 2015

“Geddon” can be a scary when appended to any word, especially when it’s a word we are […]

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Top PPC Mistakes For Newbies

By Ann Paskor, Path Interactive August 12, 2015

We’ve compiled a list of the top PPC mistakes for newbies so that you know what to […]

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