Category: Digital Marketing

The Latest in Digital Marketing

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The Buyer’s Journey: From Content Creation to CRO

By Path Interactive, Path Interactive July 29, 2015

The buyer’s journey is a great way to visualize how consumers and potential clients are looking for […]

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The Day The Internet Shrunk

By Path Interactive, Path Interactive March 18, 2015

Unless you’ve been living under a rock, you are more than aware that Google is pushing out […]

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An Intern’s Retrospect: A Summer of Understanding the Significance of Digital Marketing

By Path Interactive, Path Interactive August 25, 2014

I started my internship at Path Interactive as a complete rookie – my knowledge on digital marketing […]

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10 Excel Shortcuts & Formulas Your Boss Probably Doesn’t Even Know

By Path Interactive, Path Interactive July 3, 2014

10 easy, time saving tricks to use on a daily basis. (For Windows) They are useful, make […]

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The Internet As We Know It Is Changing

By Path Interactive, Path Interactive July 1, 2014

As marketers, we are all too familiar with change whether its technology, user intent or, more commonly, […]

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Why Is My Google Authorship Not Working?

By Path Interactive, Path Interactive April 23, 2014

Since June of 2011, Google has been using various forms of authorship to give credit to authors […]

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Dynamic Remarketing In Google Analytics

By Path Interactive, Path Interactive April 16, 2014

Google has a new feature in Google Analytics that allows us to show ads for our products […]

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Path Interactive’s Cultural Ambassador Gets Yelp Review Rejected

By Ruben Quinones, Path Interactive April 4, 2014

We don’t actually have an official one, however, I think most would agree in the office that […]

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Google Making It Easier To Index Apps

By Path Interactive, Path Interactive

Google announced yesterday that it’s making it easier to index apps directly from the search results pages. […]

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