Digital Marketing Archives - Page 2 of 11

By Sarah Fonseca Dryden, Path Interactive November 9, 2017

92% of the online population uses emojis – smart marketers are taking note Visual language is a […]

By Path Interactive, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

By Path Interactive, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”. Throughout the year, we […]

By Aurora Estrada, Path Interactive June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

By Path Interactive, Path Interactive August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known […]

By Path Interactive, Path Interactive July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the […]

By James Connell, Path Interactive May 24, 2016

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As […]

By Path Interactive, Path Interactive January 8, 2016

There is no single customer. And every single one of them is a moving target. There is […]

By Path Interactive, Path Interactive January 7, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing […]

Category: Digital Marketing