Category: Digital Marketing

92% of the online population uses emojis – smart marketers are taking note  Visual language is a […]

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known […]

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the […]

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As […]

There is no single customer. And every single one of them is a moving target. There is […]

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing […]