Why You Must Understand the Buyer Personas and Journey Before Content Mapping
By Jein Funk, Path Interactive March 1, 2018
The world wide web is not such a daunting place as it once was. Every day at […]
Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS
By Lily Ray, Path Interactive February 23, 2018
HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]
The Rise of Emojis in Brand Campaigns: What Digital Marketers Can Learn
By Sarah Fonseca Dryden, Path Interactive November 9, 2017
92% of the online population uses emojis – smart marketers are taking note Visual language is a […]
4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%
By Path Interactive, Path Interactive October 20, 2017
First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]
Zoom Out: A Big Picture Marketing Strategy
By Path Interactive, Path Interactive July 11, 2017
Take advantage of some of the best advice I’ve ever received… “zoom out”. Throughout the year, we […]
Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages
By Aurora Estrada, Path Interactive June 13, 2017
Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]
The Science Behind Data-Driven Attribution, Google’s New Attribution Model
By Path Interactive, Path Interactive August 5, 2016
When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known […]
The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing
By Path Interactive, Path Interactive July 19, 2016
Everyone in the marketing world has heard of Mad Men. They were the cool guys in the […]
Keep Your Enemies Close: Things Your Competitors Can Teach You About Your Digital Marketing Campaign
By James Connell, Path Interactive May 24, 2016
Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As […]
