Category: Digital Marketing

The Latest in Digital Marketing

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The Value of an “Unplugged” Second Look – A Paid Ad Case Study

By Jaclyn Howell, Path Interactive March 12, 2018

A great digital marketing agency has to do a lot more than just implement digital campaigns. At […]

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Why You Must Understand the Buyer Personas and Journey Before Content Mapping

By Jein Funk, Path Interactive March 1, 2018

The world wide web is not such a daunting place as it once was. Every day at […]

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Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

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The Rise of Emojis in Brand Campaigns: What Digital Marketers Can Learn

By Sarah Fonseca Dryden, Path Interactive November 9, 2017

92% of the online population uses emojis – smart marketers are taking note  Visual language is a […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Jaclyn Howell, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, Path Interactive June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, Path Interactive August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, Path Interactive July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the […]

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