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Category: Digital Marketing

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The Rise of Emojis in Brand Campaigns: What Digital Marketers Can Learn

By Sarah Fonseca Dryden, Path Interactive November 9, 2017

92% of the online population uses emojis – smart marketers are taking note  Visual language is a […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Jaclyn Howell, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, Path Interactive June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, Path Interactive August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, Path Interactive July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the […]

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Keep Your Enemies Close: Things Your Competitors Can Teach You About Your Digital Marketing Campaign

By James Connell, Path Interactive May 24, 2016

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As […]

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Search Marketing that Hits a Moving Target

By Administrator, Path Interactive January 8, 2016

There is no single customer. And every single one of them is a moving target. There is […]

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Ruben Quinones Teaching Search Marketing Course at NYU This Winter

By Leigh Evenson, Path Interactive January 7, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing […]

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