Category: Digital Marketing

The Latest in Digital Marketing

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How to Create a Cross-Channel Content Marketing Strategy – Path Interactive

By Benton Olivares, Path Interactive August 29, 2019

How to Create a Cross-Channel Content Marketing Strategy – Path Interactive “Content is king.” Digital marketers have […]

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Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

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Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

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What is GDPR and How Will It Affect Your Business?

By James Connell, Path Interactive May 18, 2018

The General Data Protection Regulation (GDPR) is set to go into effect on May 25th, 2018. As […]

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How the Amazon Prime Rate Raise Should Impact Your Sales Strategy

By Jeff Dougherty, Path Interactive May 11, 2018

Readying Your Business for the Amazon Prime Rate Change Today on May 11th, the cost of a […]

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The Road to High-Performance Performance Marketing

By Path Interactive, Path Interactive April 25, 2018

Kodak, PanAm, Radio Shack. What do these companies have in common? Though they were once giants in […]

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The Value of an “Unplugged” Second Look – A Paid Ad Case Study

By Path Interactive, Path Interactive March 12, 2018

A great digital marketing agency has to do a lot more than just implement digital campaigns. At […]

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Why You Must Understand the Buyer Personas and Journey Before Content Mapping

By Jein Funk, Path Interactive March 1, 2018

The world wide web is not such a daunting place as it once was. Every day at […]

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Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

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