Category: Digital Marketing

The Latest in Digital Marketing

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Landing Page Testing Tools to Boost Your Conversion Rates

By Ruben Quinones, Path Interactive July 30, 2020

With the unpredictability of this year so far, marketers have had to make some tough decisions on how […]

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Advertising in Facebook ‘Stories’: The How and Why

By Bambi Frazier, Path Interactive June 18, 2020

If you have social media, then there’s no doubt that you’ve delved into the ‘Stories’ feature on […]

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Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn

By Michael Candullo, Path Interactive April 16, 2020

The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic […]

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How to Create a Cross-Channel Content Marketing Strategy – Path Interactive

By Benton Olivares, Path Interactive August 29, 2019

How to Create a Cross-Channel Content Marketing Strategy – Path Interactive “Content is king.” Digital marketers have […]

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Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

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Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

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What is GDPR and How Will It Affect Your Business?

By James Connell, Path Interactive May 18, 2018

The General Data Protection Regulation (GDPR) is set to go into effect on May 25th, 2018. As […]

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How the Amazon Prime Rate Raise Should Impact Your Sales Strategy

By Jeff Dougherty, Path Interactive May 11, 2018

Readying Your Business for the Amazon Prime Rate Change Today on May 11th, the cost of a […]

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The Road to High-Performance Performance Marketing

By Path Interactive, Path Interactive April 25, 2018

Kodak, PanAm, Radio Shack. What do these companies have in common? Though they were once giants in […]

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