Category: Digital Marketing

The Latest in Digital Marketing

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What is GDPR and How Will It Affect Your Business?

By James Connell, Path Interactive May 18, 2018

The General Data Protection Regulation (GDPR) is set to go into effect on May 25th, 2018. As […]

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How the Amazon Prime Rate Raise Should Impact Your Sales Strategy

By Jeff Dougherty, Path Interactive May 11, 2018

Readying Your Business for the Amazon Prime Rate Change Today on May 11th, the cost of a […]

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The Road to High-Performance Performance Marketing

By Jaclyn Howell, Path Interactive April 25, 2018

Kodak, PanAm, Radio Shack. What do these companies have in common? Though they were once giants in […]

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The Value of an “Unplugged” Second Look – A Paid Ad Case Study

By Jaclyn Howell, Path Interactive March 12, 2018

A great digital marketing agency has to do a lot more than just implement digital campaigns. At […]

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Why You Must Understand the Buyer Personas and Journey Before Content Mapping

By Jein Funk, Path Interactive March 1, 2018

The world wide web is not such a daunting place as it once was. Every day at […]

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Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

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The Rise of Emojis in Brand Campaigns: What Digital Marketers Can Learn

By Sarah Fonseca Dryden, Path Interactive November 9, 2017

92% of the online population uses emojis – smart marketers are taking note  Visual language is a […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Jaclyn Howell, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, Path Interactive July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we […]

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