Insights / Data + Intelligence

Data + Intelligence

Marketing Mix Modeling: Data Chaos to Clarity

Transform marketing data into actionable insights with marketing mix modeling—fueling informed strategies for business growth.

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Blog

Data + Intelligence

How to Balance Data Privacy and Personalization

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Audience Science, Data + Intelligence, Digital Media, Direct, SEO, Social, Strategy

8 Ways to Level Up Your Marketing Strategy in 2024

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Audience Science, Data + Intelligence

How Predictive Modeling Can Revolutionize Your Audience Strategy

Audience Science, Data + Intelligence

Reach The Right Leads: How Senior Living Brands Can Advance Their Audience Segmentation

Audience Science, Data + Intelligence

Beyond Surface-Level Segmentation: How to Develop Actionable Audience Insights

White Paper

Data + Intelligence

Guide to Incremental Testing + Measurement

Blog

Data + Intelligence

How to Maximize Your Ad Testing Budget with Indirect Incrementality Measurement

Blog

Data + Intelligence

Don’t Let Competitors Steal Your Mailbox: How to Find Leads for Reverse Mortgages Using Direct Mail

Blog

Data + Intelligence

Leverage Data to Make Smarter Decisions for Your Marketing

Blog

Data + Intelligence

The Future of Measurement: How to Uncover Cross-Channel Insights With Media Mix Analysis

Blog

Data + Intelligence

The Future of Measurement: What’s After Third-Party Cookies?

Blog

Data + Intelligence

Why You Need to Upgrade Your Web Analytics to GA4 Now

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