WEBINAR: It’s Not Too Late! How Marketers Can Reach Caregivers Now

Sarah Fonseca Dryden Sarah Fonseca Dryden June 3, 2019 Category Agency News

Join us on Wednesday, June 12, 2019 at 11:00 AM EST for “It’s Not Too Late! How Marketers Can Reach Caregivers Now“. This webinar dives into marketing strategies for a growing segment of the population: adult children of Baby Boomers (ages 45-64), who are increasingly taking on the role of caregiver and influencing major healthcare decisions with their parents.

Path Interactive’s Client Director, Matt Perlman and SourceLink’s VP of Healthcare Insurance Strategy, Gary Stubblefield will show you the value of developing targeted messaging for this audience, outline some of the most effective ways to reach them, and demonstrate how data analytics can help you maximize the efficiency of your marketing dollar by helping pinpoint exactly the right prospects for a marketing campaign.

How Marketers can Reach Caregivers

What You’ll Learn:

  • Gain insight into which marketing channels are most effective for Caregiver audiences
  • Learn how data modeling can help develop informed and efficient messaging campaigns
  • Learn strategies to tap into a commonly overlooked audience to help drive new enrollments and improve ROI

Who Should Join:

  • Healthcare leaders looking to expand growth opportunities in the coming AEP season
  • Marketing and advertising professionals in the healthcare space
  • Anyone interested in reaching adult caregivers with targeted messaging

How to Join:

  1. Save the date! Join us on Wednesday, June 12, 2019 from 11:00-12:00AM EST
  2. Click here to save your spot
  3. Click the link in your confirmation email to join on the day of the webinar

Still on the fence? Take it from Matt Perlman: “We are confident you will get something from this webinar that you can activate in your acquisition efforts immediately!”

We’re excited to present this webinar in partnership with SourceLink, a leading omni-channel marketing agency with deep expertise in healthcare member acquisition and retention.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

Understanding Core Web Vitals

By Mark Davoli, Path Interactive August 10, 2020

Core Web Vitals is a relatively new metric from Google that measures the performance of your pages based on […]

Read More

Landing Page Testing Tools to Boost Your Conversion Rates

By Ruben Quinones, Path Interactive July 30, 2020

With the unpredictability of this year so far, marketers have had to make some tough decisions on how […]

Read More

Video: 550 Winners & Losers – Google’s Latest Algorithm Update

By Melissa Hernandez, Path Interactive July 27, 2020

When Google unleashes core algorithm updates, it’s pretty simple: some sites win, some sites lose.In our latest […]

Read More