WEBINAR: It’s Not Too Late! How Marketers Can Reach Caregivers Now

Sarah Fonseca Dryden Sarah Fonseca Dryden June 3, 2019 Category Agency News

Join us on Wednesday, June 12, 2019 at 11:00 AM EST for “It’s Not Too Late! How Marketers Can Reach Caregivers Now“. This webinar dives into marketing strategies for a growing segment of the population: adult children of Baby Boomers (ages 45-64), who are increasingly taking on the role of caregiver and influencing major healthcare decisions with their parents.

Path Interactive’s Client Director, Matt Perlman and SourceLink’s VP of Healthcare Insurance Strategy, Gary Stubblefield will show you the value of developing targeted messaging for this audience, outline some of the most effective ways to reach them, and demonstrate how data analytics can help you maximize the efficiency of your marketing dollar by helping pinpoint exactly the right prospects for a marketing campaign.

How Marketers can Reach Caregivers

What You’ll Learn:

  • Gain insight into which marketing channels are most effective for Caregiver audiences
  • Learn how data modeling can help develop informed and efficient messaging campaigns
  • Learn strategies to tap into a commonly overlooked audience to help drive new enrollments and improve ROI

Who Should Join:

  • Healthcare leaders looking to expand growth opportunities in the coming AEP season
  • Marketing and advertising professionals in the healthcare space
  • Anyone interested in reaching adult caregivers with targeted messaging

How to Join:

  1. Save the date! Join us on Wednesday, June 12, 2019 from 11:00-12:00AM EST
  2. Click here to save your spot
  3. Click the link in your confirmation email to join on the day of the webinar

Still on the fence? Take it from Matt Perlman: “We are confident you will get something from this webinar that you can activate in your acquisition efforts immediately!”

We’re excited to present this webinar in partnership with SourceLink, a leading omni-channel marketing agency with deep expertise in healthcare member acquisition and retention.

Most Recent

My Experience As a Digital Marketing Intern at Path Interactive

By Jully Patel, Path Interactive September 10, 2019

My fun and experience-loaded summer internship all started by going up the elevator to the 19th floor […]

Read More

5 Changes to Google’s Search Quality Guidelines in September 2019

By Lily Ray, Path Interactive September 6, 2019

Google uses its Search Quality Rater Guidelines to train its thousands of human evaluators on how to […]

Read More

How to Create a Cross-Channel Content Marketing Strategy – Path Interactive

By Benton Olivares, Path Interactive August 29, 2019

How to Create a Cross-Channel Content Marketing Strategy – Path Interactive “Content is king.” Digital marketers have […]

Read More