Digital Week in Review: Bad Customer Service on Social Media, 70 Million New Facebook Shares, and Twitter’s Growing Ad Revenue

Avatar Path Interactive December 20, 2013 Category Agency News

In this week’s Digital Week in Review: Social media proves to be bad for customer service, 70 million new Facebook shares to hit market at today’s close, and Twitter’s growing national advertising revenue. 

Poor Customer Service on Social Media

Customer service inquiries are now more than ever being handled over social media. However, this isn’t necessarily a good thing for consumers. A new study by Sprout Social shows that 80 percent of customer service inquiries go unanswered when conducted through social media.  Engagement for customer inquiries through social media has reportedly increased by almost 180 percent. But the average response time is increasing and the bigger the audience, the lower the response rate, which is not great customer service for the consumer.

“This would not be tolerated in traditional channels like phone and email and is not a sustainable practice.”- Sprout Social CEO Justyn Howard

Social Media Response Time

To read more click here.

Another 70 Million Facebook Shares to Hit the Market

Facebook StockAt today’s close, another 70 million Facebook shares will be unloaded onto the market, with 27 million coming from the company itself, 41.35 million coming from CEO Mark Zuckerberg and the rest from various stockholders. It is estimated that Zuckerberg will most likely make close to 1 billion dollars. This is Mark Zuckerberg’s first stock sale since Facebook first went public in May 2012. Zuckerberg also plans to donate roughly 1 billion dollars worth of stock to charity.

The proceeds of the company’s 27 million shares with go towards working capital and other corporate purposes.

“The joint bookrunners for the offering will be JPMorgan, Bank of America, Merrill Lynch, Morgan Stanley, and Barclays, and the co-managers will be BNP Paribas, Citigroup, RBC Capital Markets, Credit Suisse, HSBC, Standard Chartered, and Piper Jaffray.”- AllFacebook

Twitter’s National Ad Revenue Expect to Double

Twitter’s national ad revenue is expected to double by 2015. The net share of national digital ad revenue has reached 1 percent in year 2013, up from 0.6 percent in 2012. This growth is expected to continue over the next 2 years, to eventually reach approximately 1.6 percent in 2014 and 2.2 percent in 2015. However, Twitter’s national advertising revenue is still a far cry from Facebook’s 7.4 percent.

Ad Share

Globally Twitter’s ad share is at 0.5 percent and Facebook is at close to 6 percent.

 

 

Image Credits: : www.siliconbeat.com,  www.emarketer.com

Most Recent

Best GTM Uses for SEO

By Ian Pfister, Path Interactive January 9, 2020

SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]

Read More

How to Generate and Implement Favicons for Brands

By Mark Davoli, Path Interactive December 19, 2019

Designers and developers are often asked to add Favicons to websites. But, most of them still use […]

Read More

5 Tips For Writing Killer SEO Content That Ranks

By Bambi Frazier, Path Interactive December 11, 2019

So, you spent hours upon hours writing a great piece of content on a specific subject.  It’s […]

Read More