New York City- New York University’s School of Continuing and Professional Studies (SCPS) will be offering a Search Engine Optimization (SEO) course this fall as part of their Certificate in Digital Marketing Program. This hands-on, intensive SEO course will offer insight to website developers, online marketers, content managers, and entrepreneurs on how to optimize their online presence.
As the CEO of Path Interactive, an expert search strategist and the instructor of this course, Michael Coppola will teach students how they can improve their search visibility, search engine rankings, and overall site traffic through SEO and search engine marketing (SEM) strategies. Students will also learn how to optimize campaign results and rankings for their websites. The course will be instructed on Friday, November 16 and Saturday, November 17 from 10 a.m. to 5 p.m.
Path Interactive will be facilitating courses in social media marketing and Facebook marketing as a part of NYU’s Digital Marketing Certificate Program. Visit the NYU SCPS registration page for additional details.
About Path Interactive
Path Interactive is a leading New York search engine marketing providing results targeted campaigns for national, regional & local business brands. Path employs a unique approach to paid search management, organic site optimization, and social media marketing. Our team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and new media as well as experience in both local and national markets.