Hiring Search Engine Marketing New York Specialist

Avatar Sara Molnick January 7, 2013 Category Agency News

This position has been filled. Check out our NYC Career Opportunities page for open job opportunities.

Hiring an SEM Pro

Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for a Search Engine Marketing Specialist to join our growing team in our Flatiron district office.

Requirements:

  • Proficiency with Microsoft Word and Excel (advanced Excel skills are preferred)
  • Familiarity with the concepts of paid search advertising
  • Ability to work and think independently, very good with details, ability to take ownership of projects and make sure they are fully implemented
  • Proactive approach to problem solving
  • Minimum of one year full-time paid search management experience preferred
The position will have day-to-day responsibility for a number of SEM campaigns. You will work closely with an SEM Strategist on each of your assigned accounts, advising on strategy and implementing all changes & new initiatives. A key to success is the ability to work quickly without making mistakes.
Responsibilities will include:
  • Translating objectives into SEM strategy
  • Keyword research – developing targeted lists of keywords that will trigger ads
  • Campaign architecture – organizing and structuring campaigns
  • Search engine ad copywriting
  • Bid research and management
  • Testing – Performing A/B & multivariate testing
  • Campaign optimization – analyzing and modifying campaigns for greater ROI

Path Interactive is an Equal Opportunity Employer.

To apply, email [email protected] with a resume and cover letter.

About Path Interactive, Inc.:

Path Interactive is a highly dynamic search marketing company, bringing a unique approach to pay-per-click search management and SEO services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment from both national and geographically-targeted search marketing programs. Our team includes a mix of media professionals committed to providing winning marketing programs for our clients. Path Interactive offers the right candidate a fast track for professional growth in online marketing. We are looking for someone who is eager, loves to learn and wants the opportunity to grow with an amazing company.

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