Digital Week in Review: Pinterest’s Promoted Pins, Google+ Hashtags and Google’s Hummingbird

Sara Molnick September 27, 2013 Category Agency News

There has been a lot of changes in digital this week, with the biggest news being Google Analytics becoming 100% not provided. On a positive note, there are alternative methods to uncovering organic keyword data, all points which are covered in our latest blog post. Outside of Google’s “not provided” update, Pinterest has recently launched promoted pins, hashtags are now being served up on Google’s search results page and Google has also announced another update to its search technology called Hummingbird.

Pinterest Tests Promoted Pins

On September 19th, Pinterest announced they will start experimenting with promoting certain pins from a select group of businesses. In an effort to enhance the experience of the platofrm and not take away from it, Pinterest added that the promoted pins will not fail to be anything less than tasteful, transparent and relevant.

google hashtagGoogle Bring Hashtags to Search Results Page

In a recent Google+ post, Zaheed Sabur, senior software engineer at Google, announced that the Google search engine will begin showing hashtags from not only Google+ but Tumbler and Twitter as well in the main Google search results page. After typing in a keyword with the “#” symbol, you will be served up a stream of posts that include a specific hasthag to the right of your search results page.

Google’s Hummingbird Update

Google revealed that they will be making major changes to their technology, ultimately making it much easier for users to surf the web. Coined as the hummingbird update, this algorithm change allows Google to more quickly parse full questions and to identify and rank answers to those questions from the content they’ve indexed.

 

Most Recent

Path Interactive Nabs Best Enterprise SEO Honors at 2018 Search Engine Land Awards

By Jein Funk, Path Interactive June 21, 2018

We’re thrilled to announce that we brought home the trophy for Best Enterprise SEO Campaign at last […]

Read More

Path Interactive Nominated for Five 2018 Search Engine Land Awards

By Lily Ray, Path Interactive June 11, 2018

We are incredibly pleased to announce that Path Interactive has been nominated for an astounding five 2018 […]

Read More

What is GDPR and How Will It Affect Your Business?

By James Connell, Path Interactive May 18, 2018

The General Data Protection Regulation (GDPR) is set to go into effect on May 25th, 2018. As […]

Read More