Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

Jein Funk Jein Funk September 25, 2018 Category Agency News

We couldn’t be more excited to announce our latest victory! Last week, Path Interactive continued its awards season sweep, bringing home the trophy for Independent Agency of the Year at the 2018 Bing Agency Awards.

Each year, the Bing Agency Awards seek to recognize and reward innovative and effective marketing campaigns featuring Bing advertising products, as well as the individuals, teams, and agencies behind these outstanding campaigns. Eight agency awards were presented this year, including the Independent Agency of the Year Award. This award sought to highlight the best independent Americas-based agency whose work exhibited ingenuity and creativity around Bing product application and optimization. Eight agency finalists were nominated for the award, and we’re endlessly honored that it ended up going home with us!

“We’re very proud of how we’ve integrated Bing products into our strategies throughout the past year. Being early adopters of new Bing products has allowed us to drive ROI for our clients in innovative and cost-effective ways. Our aggressive integration of InMarket audience adoption, Microsoft Audience Network and bidding strategy implementations are great examples of our team’s commitment to being at the forefront of new search marketplace products,” said James Connell, Path Interactive’s Digital Media Director.

Others on our Digital Media team echoed his sentiments, expressing their eagerness to continue adapting to evolving technologies and finding groundbreaking ways to achieve client goals.

The Bing Agency Awards win is one in a series of recent victories for us here at Path Interactive. We also recently brought home the Best Enterprise SEO Campaign award at the 2018 Search Engine Land Awards, were named one of Inc. 5000’s Fastest Growing Companies of 2018, landed on the Crain’s Best Places to Work list for the third year in a row, scooped up a Top 5 spot on the 2017 AdAge Best Places to Work list, and were named the 2017 North America winner of the Google Premier Partner for Display Innovation.

We have no intention of slowing down. Path Interactive is also currently shortlisted for the Best SEO Campaign and Best Use of Search in Health honors in the upcoming 2018 US Search Awards.

Want to see what our award-winning strategies can do to help you drive revenue? We’d love to discuss the possibilities.

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