Path Interactive to take part in Social Media Conference in New York

Joe Rega July 1, 2010 Category Agency News

Social Convergence & The Enterprise

New York, July 2nd, 2010: Social media isn’t just a fad; it’s a culture an enterprise has to espouse. The Chief Marketing and Communications Office at The Harvard Business School is sending in Brian Kenny to deliver a keynote presentation on how enterprises  Integrate social media as a part of their overall marketing strategy and help to leverage networks effectively at a conference here on July 21st, 2010.

Produced and managed by both PRNewswire and The Business Development Institute at the Graduate Center of The City University of New York, the conference is expected to consist of numerous insightful case study presentations and analysis which is then followed by small roundtable discussions of groups of 8-12 on various topics.

Ruben Quinones — Director of Social Media, Sales at Path Interactive, and NYU Adjunct – is one among the few other moderators and presenters expected to be present at the venue.

Ruben will contribute to the experience, dynamic leadership and unquestionable expertise that the presenters and moderators bring to this conference where some of the focal topics are going to be:

  • How large brands leverage social media internally and externally across all areas such as communication, marketing, customer service, recruiting, brand and reputation management etc.
  • The specific strategies large business houses use to track brand performance by using various tools, strategies and social media metrics deployment.
  • How to pitch ideas to senior management off a firm for integrating social media marketing with the overall marketing  strategy while dwelling on the technology and tools required for the enterprise-wide social media usage.

Along with prominent speakers and moderators at the conference where at least 300 of these prominent experts are going to take center stage, it is impossible not to learn and implement the best of their collective expertise. Further, thousands are expected to tune into the live audio broadcast on For more information and to register your seat, visit the event website at today.

About Path Interactive

Path Interactive is a leading New York search engine marketing & full-service internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. For more information on Path Interactive, go to

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