Path Interactive to take part in Social Media Conference in New York

Avatar Path Interactive July 1, 2010 Category Agency News

Social Convergence & The Enterprise

New York, July 2nd, 2010: Social media isn’t just a fad; it’s a culture an enterprise has to espouse. The Chief Marketing and Communications Office at The Harvard Business School is sending in Brian Kenny to deliver a keynote presentation on how enterprises  Integrate social media as a part of their overall marketing strategy and help to leverage networks effectively at a conference here on July 21st, 2010.

Produced and managed by both PRNewswire and The Business Development Institute at the Graduate Center of The City University of New York, the conference is expected to consist of numerous insightful case study presentations and analysis which is then followed by small roundtable discussions of groups of 8-12 on various topics.

Ruben Quinones — Director of Social Media, Sales at Path Interactive, and NYU Adjunct – is one among the few other moderators and presenters expected to be present at the venue.

Ruben will contribute to the experience, dynamic leadership and unquestionable expertise that the presenters and moderators bring to this conference where some of the focal topics are going to be:

  • How large brands leverage social media internally and externally across all areas such as communication, marketing, customer service, recruiting, brand and reputation management etc.
  • The specific strategies large business houses use to track brand performance by using various tools, strategies and social media metrics deployment.
  • How to pitch ideas to senior management off a firm for integrating social media marketing with the overall marketing  strategy while dwelling on the technology and tools required for the enterprise-wide social media usage.

Along with prominent speakers and moderators at the conference where at least 300 of these prominent experts are going to take center stage, it is impossible not to learn and implement the best of their collective expertise. Further, thousands are expected to tune into the live audio broadcast on www.blogtalkradio.com. For more information and to register your seat, visit the event website at https://www.bdionline.com/sce.html today.

About Path Interactive

Path Interactive is a leading New York search engine marketing & full-service internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. For more information on Path Interactive, go to www.pathinteractive.com

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

What We’re Loving Lately: Our 4 Favorite SEO Tools This Month

By Bambi Frazier, Path Interactive October 29, 2020

Our support system here at Path Interactive comes by way of some SEO tools that we’re very […]

Read More

DX Marketing Joins Our Team, Bringing Advanced Audience Targeting Capabilities

By Sarah Fonseca Dryden, Path Interactive October 20, 2020

We’re excited to announce that DX Marketing (DXM) is joining our team, thanks to a strategic acquisition […]

Read More

Who is Winning SEO in 2020 and Why?

By Lily Ray, Path Interactive October 16, 2020

Who are the biggest winners in SEO visibility in 2020, and what factors may have contributed to […]

Read More