Content Marketing: Beyond “Liking” and Tweeting
When it comes to searching for a particular product or service on the internet, consumers are faced with a heavily saturated market. As a business owner, you have to ask yourself, how can I differentiate my product or service from my competitors and stand out to my target audience- this is where content marketing comes into play. Content Marketing, whether it’s referred to as branded content, blogging, digital storytelling, or custom publishing, is a marketing technique of creating and disseminating relevant and engaging information to a target audience-ultimately driving profitable customer action.
In his Content Marketing session, Ruben Quinones, Director of New Media at Path Interactive, and the Association for Accounting Marketing will discuss how to build successful content marketing campaigns that will drive traffic, increase social media engagement, build authority, gain customer loyalty and encourage lead generation. This Content Marketing session will take place at the Citrin Cooperman in NYC on January 24 from 8:30 a.m. to 10 a.m. Topics will include:
- How do you measure the effectiveness of your campaign?
- Which social media platforms are best for content marketing?
- How do you segment your audience and tailor the messaging?
- Why is Facebook’s new layout a great platform for content marketing?
- What tools are available to help track, analyze and interpret visitor data?
Ruben Quinones is the Director of New Media at Path Interactive where he provides forward thinking leadership including strategic consulting, key project management for client digital strategy and execution including paid media, web development, search optimization, social marketing, and content marketing projects. Ruben is also an adjunct professor at NYU teaching search engine optimization and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program.
The Association of Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. The AAM will be partnering with Ruben Quinones is hosting this Content Marketing event. Click here to register for the event.
About Path Interactive Path Interactive is a leading New York search engine marketing providing results targeted campaigns for national, regional & local business brands. Path employs a unique approach to paid search management, organic site optimization, and social media marketing. Our team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and new media as well as experience in both local and national markets.