Path Interactive to Present at Multicultural Digital Media Summit

Avatar Leigh Evenson October 7, 2013 Category Agency News Press Room

On Wednesday October 16th 2013 from 6:00 pm -9:00 pm, the Multicultural Digital Media Summit will be taking place at the New York Institute of Technology. Ruben Quinones of Path Interactive will be a panelist during this summit on the topic of “Video is Mobile”.

It had been found that Latino and African American for more likely to visit a video sharing site in comparison to Caucasian individuals, this summit helps brands and advertisers to realize how they can take advantage of these growing trends. The other focus is on the gravitation towards people consuming the majority of their media online and through mobile devices. Fewer people are watching content on desktops and more are watching on phones and tablets, how will this affect us?

There will be two panel discussions. Panel number 1, “Monetizing Multicultural Markets Through The Uses of Online Marketing” will consist of Danielle Sikove; Tubemogul Account Executive, Denis Sanchez; CEO for Marcar Visions Marketing, Roger Wu; co-founder of Shopmine, and Derrik Guest; CEO Griots Roll Film Production & Services. The moderator is Maisha Walker; Founder and President of Message Medium.

Panel 2, “Video is Mobile” will consist of  Ruben Quinones; Director of New Media at Path Interactive, Neil Levin; Co-Founder of Herematch, and Eric Hamilton; Founder of The Web Academy. The moderator will be Vikram Rajan; Co-Founder of phoneblogger.net

For more info or to register click here.

About Ruben Quinones

rubenRuben Quinones, as Director of New Media at New York Based Search and Social marketing agency Path Interactive, leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben also serves as an adjunct professor at New York University teaching several Digital Marketing courses. In addition, Ruben is the founder of www.socialtofu.com, a Facebook analytics tracking platform that provides valuable insights into the performance of Facebook marketing campaigns.

About Path Interactive

Path Interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing.  Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.

 

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