Path Interactive to Participate in Contagious Marketing: The Science of Word-of-Mouth in the Age of Social Media

Joe Rega June 29, 2011 Category Agency News

New York, June 29, 2011: Ruben Quinones, New Media Director for digital marketing firm Path Interactive, is pleased to be a part of an expert Panel Discussion at an NYC digital marketing conference entitled Contagious Marketing: The Science of Word-of-Mouth in the Age of Social Media.

Hosted by UnitedInsight, the half-day conference is part of a larger goal to help marketers understand how people make decisions. Topics will cover research into what makes ideas go viral, how social influence can generate trends, the psychology of online ‘buzz’ and how to achieve it, inspiring brand advocates, and maximizing brand loyalty with digital solutions.

The conference will also feature talks by Social Epidemic Professor Johah Berger of UPenn Wharton and Ted Rubin, the Twitter’s top-ranked CMO and a leading social marketing strategist.

Contagious Marketing conference will take place in New York City on June 30th, 2011 at the CUNY Graduate Center from 8:30am-12:30pm.

You can register the conference here, and use for UI-PATH-10 for 10% off.

About Ruben Quinones

As the New Media Director for Path Interactive, Ruben provides forward thinking leadership for the company’s social media marketing processes and provides tailored social media strategy solutions for his clients. Outside of the office, Quinones teaches Social Media at New York University’s School of Continuing Education, and has been a speaker at numerous events including Web 2.0 Expo and Search Engine Strategies.   Quinones blogs about all things social media on his personal website rubenquinones.com, and looks forward to video chats with Con Edison.

 

About Path Interactive

Path Interactive is a leading New York digital marketing firm providing results-oriented search and social marketing strategies for national, regional & local business clients. Path brings a unique approach to pay−per−click search management and organic website optimization, as well as specializing in social media integration. Our marketing team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and electronic media as well as experience in both local and national markets. For more information on Path Interactive, visit www.pathinteractive.com or follow @PathInteractive.

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