Ruben Quinones and Michael Stearne of New York based search and social agency, Path Interactive, will be teaching a course on Search Engine Optimization at New York University. This course is a part of the Digital Media Marketing program at NYU’s School of Continuing and Professional Studies.The sessions will take place on Friday February 7th from 10:00 am-4:00 pm and Saturday February 8th from 10:00 am-4:00 pm at NYU’s Midtown center.
To enroll in this class click here.
“This hands-on course is designed for website developers, online marketers, content managers, and entrepreneurs who want to be more visible in search engine results. In class, learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; and algorithm and meta tag research. Examine what to avoid in an online marketing campaign and how to optimize campaign results and rankings for a website.” – NYU
About Ruben Quinones
As Director of New Media, Ruben leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben has spoken at a plethora of conferences around the world. Various topics include Facebook Marketing, LinkedIn, Paid Media, Content Marketing as well as session on SEO (Search Engine Optimization). Not only has Ruben also participated in a wide selection of panel discussions, Ruben has also lead corporate training courses for employees. The training programs focus on business development and client interactions and communications while helping participants achieve a strong knowledge base on how to adequately use social platforms in their career.
About Michael Stearne
Michael Stearne is VP of Technology & Development at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team. Michael has degrees in Computer Science and Sociology from Rutgers University.
Path Interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing. Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.