From April 22nd 2014 to May 22nd 2014, Ruben Quinones and Michael Stearne of New York search and social agency Path Interactive, will be teaching a course on Search Marketing at NYU’s School of Continuing and Professional Studies. The course will consist of 10 sessions on Tuesdays and Thursdays from 6:30pm-9:00pm at the Woolworth Building located at 15 Barclay Street.
This course is a part of the Digital Media Marketing certificate from the Department of Marketing and Public Relations.
Search marketing is one of the most important marketing skills you can acquire. This course will help outline strategies for developing and implementing effective Search Engine Marketing and Search Engine Optimization campaigns (including organic and PPC search, paid/sponsored content and listings, and contextual display advertising). Learn to optimize site content, develop a digital media strategy, and integrate search into your overall marketing plan. -NYU
For more information or to enroll in this course click here.
About Ruben Quinones
As Director of New Media, Ruben leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben has spoken at a plethora of conferences around the world. Various topics include Facebook Marketing, LinkedIn, Paid Media, Content Marketing as well as session on SEO (Search Engine Optimization). Not only has Ruben also participated in a wide selection of panel discussions, Ruben has also lead corporate training courses for employees. The training programs focus on business development and client interactions and communications while helping participants achieve a strong knowledge base on how to adequately use social platforms in their career.
About Michael Stearne
Michael Stearne is VP of Technology & Development at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team. Michael has degrees in Computer Science and Sociology from Rutgers University.
About Path Interactive
Path interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing. Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.