Michael Coppola, CEO of New York City Search and Social Agency Path Interactive, is teaching a course on search engine marketing at NYU’s School of Continuing and Professional Studies. The course will include four Saturday sessions 10:00 am – 5:10 pm from February 22, 2014 – March 15th, 2014.
This course is a part of the Digital Media Marketing program and will take place at New York University’s Midtown Center.
Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective Search Engine Marketing and Search Engine Optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan. – NYU
About Michael Coppola
Michael Coppola is co-founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.
About Path Interactive
Path interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing. Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.