Path Interactive Teaching Facebook Marketing at NYU

Leigh Evenson March 12, 2014 Category Agency News Press Room

Ruben Quinones, Director of New Media at NYC search and social agency Path Interactive, will be teaching a course at New York University on Facebook Marketing. This course is a part of the Marketing and Media Management Program within the Department of Strategic Communication at NYU’s School of Continuing and Professional Studies.

The course will consist of five sessions starting April 3rd, 2014 to May 8th 2014, on Thursdays from 6:30 pm – 9:00 pm. *There will be no class on Thursday April 17th, 2014.

“Facebook, the world’s largest social network, has changed the landscape of online marketing, and it is fast becoming an essential element of any marketing campaign. Explore the most effective strategies in Facebook advertising and other forms of earned media, including using multiple pages and tabs strategically, segmenting users for relevant messaging and optimal feedback, designing app combos for various situations, and attaining benchmarks for desired results. In this hands-on course, create fan pages, install apps, run ads, create messaging, and more.” – NYU

For more information or to enroll in this course, click here.

About Ruben Quinones

As Director of New Media, Ruben leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben has spoken at a plethora of conferences around the world. Various topics include Facebook Marketing, LinkedIn, Paid Media, Content Marketing as well as session on SEO (Search Engine Optimization). Not only has Ruben also participated in a wide selection of panel discussions, Ruben has also lead corporate training courses for employees. The training programs focus on business development and client interactions and communications while helping participants achieve a strong knowledge base on how to adequately use social platforms in their career.

About Path Interactive

Path interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing.  Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.

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