New York, September 21, 2010: NYU School of Continuing and Professional Studies has a hands-on course on SEO (Search Engine Optimization) tightly targeted for Online Entrepreneurs, Website Developers, Content Managers and others — all of whom would strive to see their websites ranked highly on Google Search Results Pages for attracting targeted traffic through primary search engines such as Google, MSN Bing and Yahoo — touted to be routing channels for 85% of the users online.
This course, courtesy of NYU SCPS, aims to impart practical knowledge about how to select the right keywords — all about meta-tags, things to do (and avoid) during SEO campaigns, optimizing landing pages and utilizing web analytics.
The course, in short, prepares students to successfully plan, create and execute marketing campaigns online in order to provide targeted traffic to their websites. The web is rapidly growing and evolving as a primary lead generating vehicle for businesses world wide.
Michael Coppola, an adjunct instructor at NYU and presently the CEO and Founder of Path Interactive Inc, and Ruben Quinones, Director of Sales and Social Media, will be the faculty chosen for imparting skill-based knowledge to the students his competence and experience in online marketing.
“Working with the program at NYU is a great way to give back to the online marketing community as well as connect with other thought leaders in New York city, Students get a lot of the programs and are able to go back to their organizations and provide best practices and guidance for their in house marketing teams.” – Michael Coppola
“As the social web continues to grow, the fundamentals of SEO are still very much relevant when considering an effective digital strategy. I look forward to sharing my experiences with students that are eager to learn this subject” – Ruben Quinones
To register for this course, visit the NYU SCPS registration page for this course, there are two available dates.
About Path Interactive
Path Interactive is a leading New York search engine marketing & full-service internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. Path brings a unique approach to pay per click search management and organic website optimization. Our marketing team draws its strength of a diverse mix of media professionals, whose expertise spans both the traditional and electronic media as well as experience in both local and national markets.