New York, July 16th, 2012: New York University’s Digital Marketing Certificate program will be holding its second Facebook Marketing class. Coming up on a billion users in the near future, business Facebook pages are critical to most if not all marketing programs.
The class which starts this Thursday, will run an additional 3 sessions on Thursday evenings starting on July 19th, and ending on August 9th. This class will review the latest changes to the Facebook platform, “Timeline”, and discuss other elements such as Facebook page architecture, Facebook content marketing strategy, audience messaging and segmentation, Facebook advertising, and lessons learned from other Facebook campaigns.
Ruben Quinones, Director of New Media, at Path Interactive will be instructing the course. Ruben regularly instructs the “Examining Social Networks for Brand Value” class, a core course for the Digital Marketing certificate program.
“We all know the impact Facebook has had on our lives, but we all have to explore what is the true value of Facebook in the Digital Marketing realm. This class is geared at discovering how to best use this platform by gathering meaningful data and creating an action plan around it.” Ruben says.
The course will be located at the Fairchild Building, at 7 East 12th St. Visit the NYU SCPS registration page for additional details. Path Interactive will also be facilitating NYU courses in the fall, including two SEO courses, a Social Media course and an additional Facebook Marketing course.
Click here for more current information on the Facebook Marketing class at NYU.
About Path Interactive
Path Interactive is a leading New York search engine marketing providing results targeted campaigns for national, regional & local business brands. Path employs a unique approach to paid search management, organic site optimization, and social media marketing. Our team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and new media as well as experience in both local and national markets.