Now Hiring: SEM Specialist

Leigh Evenson November 10, 2014 Category Agency News

Path Interactive, a NYC-based search engine marketing agency, is looking for a Search Engine Marketing Specialist to join our growing team in our Flatiron district office.

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Job Description

Path Interactive, Inc., an NYC-based digital agency, is looking for a SEM Specialist with experience in paid search (SEM/PPC), display, and social advertising. The position works on direct response and ecommerce accounts in multiple verticals. The position reports to a strategist, and helps to oversee interns and (potentially) analysts.

 Responsibilities will include:

  • Translating client objectives into digital advertising strategy, choosing the appropriate media and message for each goal
  • Keyword & bid research and management
  • Ensuring ads are targeted to the most relevant search queries, topics, and people
  • Thinking of tests that have the potential to move the needle, and implementing, tracking, and reporting on those tests
  • Text ad copywriting and social ad creation; overseeing the development of display ads
  • Creating coherent, easy-to-read reports; finding insights and suggesting solutions based on the reports
  • Doing what it takes to ensure targets are met or exceeded

Desired Skills and Expertise


  • Solid biddable media experience is required. Knowledge of display, social ads, and Google Shopping campaigns is preferred.
  • Experience with 3rd party SEM management software as well as Google Analytics preferred.
  • Ability to own projects – making sure they get done correctly and on-time
  • An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
  • Ability to build ad campaigns in various user interfaces and editing tools
  • Ability to find the story within the data. Not just the “what,” but the “why”
  • The ability to calculate bids based on potential ROI

About Path Interactive

Path Interactive is a highly dynamic search marketing company, bringing a unique approach to paid and earned media services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment from both national and geographically-targeted digital advertising programs. Our team includes a mix of media professionals committed to providing winning marketing programs for our clients.

Path Interactive is a unique organization experiencing high growth, and offers the right candidate a fast track for professional growth in online marketing. We are looking for someone who is eager, loves to learn and wants the opportunity to grow with an amazing company.

Please forward resume and accompanying cover letter to [email protected]

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