Now Hiring: Search Engine Marketing Specialist

Leigh Evenson March 20, 2014 Category Agency News

Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for a Search Engine Marketing Specialist to join our growing team in our Flatiron district office.

Requirements:

•      Proficiency with Microsoft Word and Excel (advanced Excel skills are preferred)

•      Familiarity with the concepts of paid search advertising

•      Ability to work and think independently, very good with details, ability to take   ‘        ownership of projects and make sure they are fully implemented

•      Proactive approach to problem solving

•      Minimum of one year full-time paid search management experience preferred

The position will have day-to-day responsibility for a number of enterprise level e-commerce / lead gen SEM campaigns for high profile clients . You will work closely with an SEM Strategist on each of your assigned accounts, advising on strategy and implementing all changes & new initiatives. A key to success is the ability to work quickly without making mistakes.

Responsibilities will include:

•      Translating objectives into SEM strategy

•      Keyword research – developing targeted lists of keywords that will trigger ads

•      Campaign architecture – organizing and structuring campaigns

•      Search engine ad copy writing

•      Bid research and management

•      Testing – Performing A/B & multivariate testing

•      Campaign optimization – analyzing and modifying campaigns for greater ROI

About Path Interactive

Path Interactive is a leading search engine marketing & full-service Internet advertising firm providing results oriented ad campaigns for national, regional & local business clients.
Path services include Paid Search Advertising, Search Engine Optimization, Social Media Marketing & Web Development.

Please forward resume and accompanying cover letter to [email protected]

 

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