New York, April 20: The New York University – School of Continuing and Professional Studies aims to arm those interested in marketing on search engines with its all day SEO intensive course by tapping Michael Coppola, the CEO at Path Interactive – a digital marketing consulting firm in New York City – on April 23rd, 2011.
As the majority of online traffic still originates from search engines, businesses can’t ignore this as an effective channel for marketing. Search engine optimization is a fast changing field, as it is always constantly tweaking algorithms apart from the already fast changing Internet landscape.
Marketers, web masters, Internet business owners, content managers and many other specialists can benefit from learning the different aspects of marketing online. That kind of an effort requires a firm foundation on the basics of search engine optimization which is exactly what this course offered by NYU SCPS (New York University School of Continuing and Professional Studies) aims to provide.
The course takes a focused approach to equip all the above mentioned professionals with critical aspects in Search Optimization, including keyword research, keyword selection, keyword placement techniques, on-page and off-page search engine optimization, Meta information, effective link development, off site marketing techniques and much more. The completion of this course contributes to the overall “Certificate in Digital Media Marketing”.
“The value we provide with the courses we instruct at NYU, are an extension of our philosophy at Path Interactive, which is to provide deep educational value along with incorporating relevant , current techniques that have benefited our clients. I look forward to teaching this upcoming course” Michael Coppola says.
To learn about courses that are currently being taught this fall, be sure to check out this posting.