Jeff Weiner, CEO of LinkedIn said, “LinkedIn is about connecting talent with opportunity at a massive scale.” With over 175 million users, including executives from all Fortune 500 companies, LinkedIn has become one of the leading social networking sites for business professionals and a powerful social media marketing tool. Although LinkedIn is a very powerful tool, users need to be optimizing their profile in order to fully reap the benefits of the social platform.If you’re looking to understand the power that LinkedIn can bring to you and your business, this LinkedIn Marketing session is for you.
On Thursday, February 7th, NYTECH will be hosting this LinkedIn marketing event. Ruben Quinones, Director of New Media at Path Interactive, will be leading the discussion on how to use LinkedIn to build credibility and contacts outside of your organization.
“Linkedin is a unique and powerful platform. I am excited for this opportunity to provide incite to professionals on how to fully utilize the networks’ capabilities. At the end of this session, you will have a better understanding of how to optimize your profile and potentially increase the ROI for you business,” Ruben says.
Ruben will be touching upon the following topics:
- Networking in the “Digital Age”
- How to tailor your profile for desired audiences
- How to optimize your profile to take advantage of LinkedIn’s search algorithm
- Screening and connecting with other users
- Advantages and “best practices” of joining groups
- Tapping the power of “Linkedin Answers”
- Apps that will make your profile stand out and provide credibility
About Path Interactive
Path Interactive is a New York City-based digital marketing agency that provides a unique approach to paid and earned media strategies for its diverse client portfolio. Founded in 2006, the agency has experienced regular double-digit growth every year by offering consistently high-quality paid search and display campaign management, search engine optimization, social media strategies, website development and consulting services in both local and national markets.