We’ve never been ones to shy away from new technologies, so it should come as no surprise that Path Interactive is now among the first few agencies to fully utilize the cross-channel capabilities of Marin Software’s new MarinOne platform. MarinOne enables the integrated management of search, social, and eCommerce advertising, delivering significant incremental performance gains over traditional single-channel management tools. The platform enables marketers to integrate all digital advertising data into one central platform, align campaigns across publishers to maximize ROI, and amplify publisher tools to drive the best possible performance.
Continuing our long-standing tradition of early adoption and innovative use of digital marketing tools, Path worked with Marin’s digital advertising experts to onboard Worldwide Wrestling Entertainment’s (WWE) global ecommerce shop into the platform, which enabled Path & WWE’s marketers to view and modify all of the shop’s search and social ads on one comprehensive screen-view. Importantly, the view also allowed for attribution of revenue data across all campaigns and channels according to our chosen attribution model.
“We are excited to see the efficiency and insight improvements that MarinOne provides. We love the fact that Path continues to push the envelope for us. We have been a client for over 6 years, and they still constantly improve performance and present us with innovative ideas”, raved Nathan Lindsey, WWE Shop’s Manager of E-Commerce Marketing.
The enthusiasm was palpable across organizations. “This integrated view of search & social traffic is something that we have been wanting for a long time,” noted Aurora Estrada, a Digital Media Strategist here at Path Interactive. “It’s so much more efficient to see all of our data in one view, and MarinOne’s cross-channel attribution and bidding systems have unlocked heretofore unseen potential for cross-channel strategies. We are excited to drive even more profit for WWE Shop.”
“Taking a siloed approach to marketing leaves money on the table, and relying on publisher tools for attribution and conversion metrics is like allowing Facebook or Google to grade their own homework,” said Wesley MacLaggan, SVP of Marketing for Marin Software. “We created MarinOne to help marketers focus their energy and budget on the channels that deliver the highest ROI and unlock more value from those channels by enabling them to work together more effectively.”
We look forward to using these amazing capabilities to unlock even more ROI for current and future clients. Interested in seeing what MarinOne integration can do for your business? Just reach out!