Digital Week in Review: Instagram Direct, Most Re-Tweeted Post of 2013, and Facebook Infographic

Avatar Leigh Evenson December 13, 2013 Category Agency News

In this week’s Digital Week in Review: Instagram’s new private and group messaging feature, the most re-tweeted tweet of 2013 and an infographic on the best performing Facebook verticals.

Instagram Direct

CEO and Co-Founder of Instagram, Kevin Systrom, has just introduced Instagram Direct, where users can send photo and video messages directly to friends. A new inbox icon will appear in the top right corner which they can select to share content with friends. When a user sends a message, their profile picture will remain gray until the message is opened. If the recipient likes the content, a heart will appear alongside with their profile picture.

Instagram Direct

“Today, I’d like to introduce Instagram Direct — a simple way to send photos and videos to your friends. We’ve been using it internally, and we’re all very addicted to it. Send to a group of up to 15 people at once, this can be for small groups, classes, your college buddies, your girlfriend, your boyfriend, your husband, your wife. Real-time likes viewed in chat brings this feature alive.”- Kevin Systrom

To read more about Instagram Direct click here.

The Most Re-Tweeted Tweet of 2013

Twitter has release 2013’s Golden Tweets, which are the most retweeted tweets on Twitter through out the year.

The No. 1 most re-tweeted tweet was Lea Michele’s first public acknowledgement of boyfriend and fellow Glee star, Cory Montieth’s death. It was re-tweeted more than 408,000 times from 133 different countries.

In second place was a tweet from Paul Walker’s staff announcing the news of his passing which re-tweeted 400,367 times. The number 3 most retweeted tweet with 367,307 re-tweets was by Niall Horan, of boy group One Direction, which said; “Yesss ! I’m 20 ! Wohooo! No more teens!”

To see these tweets and rest of the full list click here.

 

Facebook Vertical Infographic

Technology provider Unified, has released an infographic which compares the performance of different Facebook verticals.

According to Unified:

  • Fans are 26 percent cheaper to acquire.
  • Mobile users are twice as likely to click on entertainment ads, while desktop users are 4.3 times more likely to do so.
  • Mobile ads are 40 percent cheaper per click, while desktop ads are 3.5 times cheaper.
Facebook Infographic
To see the full infographic, click here.

 

 

 

Most Recent

Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

Read More

Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

Read More

Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

Read More