Founding Fathers (and Monster Mothers): Gaga, The Pope, Biz, and Tom

Avatar Phil Putnam June 29, 2011 Category Agency News Social Media

This week’s social media big news roll call reads like the setup of a joke.  Lady Gaga, The Pope, Biz Stone of Twitter and Tom of MySpace (remember MySpace?) are all making big online moves, and as we approach this weekend’s annual homage to the birth of America via keg parties and explosives (genius, I’m sure), the social media headlines belong to Founding Fathers and Monster Mothers.


(SEE PAPAL TWEET ON LEFT)

  • The Pope (yes, THE Pope) sent the first Papal Tweet on Tuesday.  As it was sent via Twitter for iPad, rumors of an iPope product release are sure to begin soon.
  • Mother Monstrous Lady Gaga (yes, THE Gaga) launched a Tumblr page on Monday, offering yet another platform where we can learn to love all of ourselves by watching Gaga love all of herself.  All the time.  Every day.  Incessantly.  Forever.
  • Biz Stone, co-founder of Twitter, announced that he is leaving Twitter in favor of a reverse-Oedipal move to resurrect Twitter’s parent company, the Obvious Corporation.
  • Friend of All, MySpace co-founder Tom Anderson wants to be your Top Friend again as new owner of the social network that he originally owned but sold to NewsCorp in 2005 for $580 Million but now is competing with his fellow co-founder and two other companies to buy for himself, making this situation almost as confusing as the last 3 MySpace layouts.

Lady Gaga making self-consumed headlines is nothing new, and speculating on what the Pope will tweet next is beyond my pay grade.  Biz and Tom, however, have my attention because they raise all kinds of fun questions about what kind of impact the persona of a Founder/CEO might have on a social network.  In my experience using MySpace and Twitter, Tom and Biz are on opposite ends of the spectrum.  Tom was unavoidable, the default first friend for every MySpace user.  That thumbnail of him looking over his shoulder in that white t-shirt is immediately recognizable.  Biz, on the other hand, is, well, who?  After years of using Twitter as a segment of successful marketing campaigns, I don’t know anything about him, don’t know what he looks like, and am only moderately jealous of his way awesome name.  In both cases, being immersed in Tom’s persona and being ignorant of Biz, the founder made little to no impact on my perception of their product.  The level at which I felt I “knew” them made me no less or more likely to login and stay on.

This is just my experience, just one man’s perception, and I imagine there will be plenty of speculation about the impact of these founders’ decisions to return/leave the social networks they created.  I can’t help but wonder, though, will it make that much of a difference in either case?  What do you think?

 

Phil

Follow me on Twitter @PhilPutnamPath

Most Recent

How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site

By Lily Ray, Path Interactive July 3, 2019

What is FAQ Schema and how does it work? FAQ Schema is one of the shiny new […]

Read More

How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 2 of 2

By Joel Maldonado, Path Interactive June 18, 2019

Welcome to part 2 of 2 in our guide to using ad localization to seriously boost conversion! […]

Read More

How to Correctly Implement Pagination for SEO & User Experience

By Lily Ray, Path Interactive June 7, 2019

Pagination is a web/SEO term used for a series of content that is broken up into a […]

Read More